{"id":762,"date":"2021-04-15T15:15:06","date_gmt":"2021-04-15T15:15:06","guid":{"rendered":"https:\/\/workspace.cohnwolfe.is\/?page_id=762"},"modified":"2021-04-16T08:48:44","modified_gmt":"2021-04-16T08:48:44","slug":"um-okkur","status":"publish","type":"page","link":"https:\/\/workspace.cohnwolfe.is\/index.php\/um-okkur\/","title":{"rendered":"Um okkur"},"content":{"rendered":"\t\t
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Reynslu\u00feekkingin er h\u00f6fu\u00f0st\u00f3ll hugmynda. Sestu vi\u00f0 gn\u00e6gtabor\u00f0 Cohn & Wolfe. <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Cohn & Wolfe \u00cdslandi (\u00e1\u00f0ur GCI Group \u00cdslandi) er \u00fatib\u00fa og hluti af einu st\u00e6rsta fyrirt\u00e6ki \u00e1 svi\u00f0i samh\u00e6f\u00f0rar bo\u00f0mi\u00f0lunar e\u00f0a bo\u00f0skipta \u00e1 heimsv\u00edsu. Vi\u00f0 hj\u00e1 Cohn & Wolfe n\u00fdtum fag\u00feekkingu okkar og reynslu\u00feekkingu til a\u00f0 n\u00e1 fram \u00e1\u00fereifanlegum \u00e1rangri \u00ed \u00fe\u00e1gu \u00feri\u00f0ja a\u00f0ila.<\/strong><\/p>

Vi\u00f0 erum stefnuleg. Vi\u00f0 erum bo\u00f0skiptaarkitektar. Tilgangur s\u00e9rfr\u00e6\u00f0ia\u00f0sto\u00f0ar Cohn & Wolfe byggist \u00e1 forsendum hagr\u00e6\u00f0ingar \u00ed stefnulegu kynningarferli einstaklinga, fyrirt\u00e6kja, stofnana og samtaka og kerfisbundnum a\u00f0fer\u00f0afr\u00e6\u00f0ilegum vinnubr\u00f6g\u00f0um til\u00a0verndar og styrktar\u00a0or\u00f0spori \u00feeirra, v\u00f6rum og\/e\u00f0a \u00fej\u00f3nustu.<\/p>

N\u00fana gengur yfir sameining Cohn & Wolfe og Burson Marsteller undir merkjum Burson Cohn & Wolfe e\u00f0a BCW. Me\u00f0 sameiningunni opnast fj\u00f6ldi n\u00fdrra t\u00e6kif\u00e6ra fyrir \u00edslensk fyrirt\u00e6ki, s\u00e9r \u00ed lagi \u00feeirra sem starfa \u00e1 erlendum m\u00f6rku\u00f0um.<\/p>

\u00cd gegnum t\u00ed\u00f0ina hefur bo\u00f0mi\u00f0lunin \u00ed heild sinni \u00fer\u00f3ast \u00ed \u00fe\u00e1 \u00e1tt sem Burson Cohn & Wolfe \u2013 og \u00fear me\u00f0 \u00edslenska skrifstofan \u2013 stendur fyrir. Vi\u00f0 segjum stolt fr\u00e1 \u00fev\u00ed a\u00f0 \u00edslenska skrifstofan var stofnu\u00f0 sem n\u00fdsk\u00f6punarstofa og t\u00f3k \u00fe\u00e1tt \u00ed al\u00fej\u00f3\u00f0legu \u00fer\u00f3unarteymi fyrirt\u00e6kisins sem haf\u00f0i me\u00f0 breytta heimsmynd a\u00f0 gera.<\/p>

Vi\u00f0 erum \u00f6\u00f0ruv\u00edsi hugsandi. Cohn & Wolfe \u00cdslandi er stefnuleg s\u00e9rfr\u00e6\u00f0ia\u00f0sto\u00f0 bo\u00f0mi\u00f0lunar (\u00ed n\u00fdrri heimsmynd eru almannatengsl eitt t\u00e6knilegum bjargr\u00e1\u00f0um bo\u00f0mi\u00f0lunar). A\u00f0fer\u00f0afr\u00e6\u00f0ileg vinnubr\u00f6g\u00f0, h\u00e1tterni okkar og trygg\u00f0 gerir okkur a\u00f0 sterkum bakhjarli fyrir vi\u00f0skiptavini okkar \u2013 vi\u00f0 erum \u00feeirra bo\u00f0skiptaarkitektar.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Vi\u00f0 segjum stolt fr\u00e1 \u00fev\u00ed a\u00f0 \u00edslenska skrifstofan var stofnu\u00f0 sem n\u00fdsk\u00f6punarstofa og t\u00f3k \u00fe\u00e1tt \u00ed al\u00fej\u00f3\u00f0legu \u00fer\u00f3unarteymi fyrirt\u00e6kisins sem haf\u00f0i me\u00f0 breytta heimsmynd a\u00f0 gera<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Or\u00f0spor er d\u00fdrm\u00e6tasta eignin. \u00cd hr\u00f6\u00f0um heimi getur or\u00f0spor karla og kvenna or\u00f0i\u00f0 a\u00f0 engu \u00e1 einni klukkustund. R\u00e1\u00f0gj\u00f6f Cohn & Wolfe mi\u00f0ar a\u00f0 \u00fev\u00ed a\u00f0 draga \u00far l\u00edkum \u00e1 a\u00f0 sl\u00edkar a\u00f0st\u00e6\u00f0ur komi upp, jafnvel koma alfari\u00f0 \u00ed veg fyrir \u00fe\u00e6r.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Bo\u00f0skiptaarkitekt\u00farinn byggist \u00e1:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  1. A\u00f0 liti\u00f0 s\u00e9 \u00e1 fyrirt\u00e6ki\u00f0 sem eina samstarfsheild \u00ed sta\u00f0 hluta af sj\u00e1lfum s\u00e9r,<\/strong><\/li>
  2. Nytsemi vi\u00f0skipta frekar en bo\u00f0mi\u00f0lun<\/strong><\/li>
  3. Samh\u00e6fingu allra bo\u00f0mi\u00f0lunar og bo\u00f0skipta og allra bo\u00f0lei\u00f0a.<\/strong><\/li><\/ol>

    Auk s\u00e9r\u00feekkingar hvers r\u00e1\u00f0gjafa vi\u00f0 \u00farlausn og greiningu fl\u00f3kinna vi\u00f0fangsefna leitum vi\u00f0 jafnframt \u00ed \u00feann \u00feekkingarbrunn sem heildin myndar og k\u00f6llum \u00fea\u00f0 samvirkni. Me\u00f0 \u201esamvirknis-konsepti\u201c Cohn & Wolfe og systurfyrirt\u00e6kja okkar MediaCom \u00cdslandi birtingar\u00e1\u00f0gj\u00f6f og GreyTeam \u00cdslandi rekstarr\u00e1\u00f0gj\u00f6f, ver\u00f0ur til einst\u00f6k vir\u00f0isaukning \u00fear sem samh\u00e6fing, t\u00edmastj\u00f3rnun og fj\u00f6ln\u00fdting leikur st\u00f3rt hlutverk.<\/p>

    Vi\u00f0 erum n\u00fat\u00edmaleg. Samstarf okkar og vi\u00f0skiptavina fjallar \u00ed grunninn um \u00fea\u00f0 a\u00f0 minnka \u00e1h\u00e6ttu \u00ed innri og ytri samskiptum \u00feeirra me\u00f0 kerfisbundnum forvirkum a\u00f0fer\u00f0um. Vi\u00f0 a\u00f0sto\u00f0um stj\u00f3rnarformenn, forstj\u00f3ra og\/e\u00f0a framkv\u00e6mdastj\u00f3ra \u00ed mikilv\u00e6gri vinnu \u00feeirra vi\u00f0 a\u00f0 vernda hlutverk sitt til styrktar skipulagi \u00feeirra gagnvart haga\u00f0ilum \u00ed breyttum, og oft \u00e1 t\u00ed\u00f0um \u00f3v\u00e6gnum, heimi mannlegra samskipta. Or\u00f0spor er d\u00fdrm\u00e6tasta eignin. \u00cd hr\u00f6\u00f0um heimi getur or\u00f0spor karla og kvenna or\u00f0i\u00f0 a\u00f0 engu \u00e1 einni klukkustund. R\u00e1\u00f0gj\u00f6f Cohn & Wolfe mi\u00f0ar a\u00f0 \u00fev\u00ed a\u00f0 draga \u00far l\u00edkum \u00e1 a\u00f0 sl\u00edkar a\u00f0st\u00e6\u00f0ur komi upp, jafnvel koma alfari\u00f0 \u00ed veg fyrir \u00fe\u00e6r.<\/p>

    N\u00fdja stj\u00f3rnunarh\u00e1ttar\u00e1\u00f0gj\u00f6fin er stefnuleg n\u00e1lgun \u00e1 vi\u00f0horfsbreytingar, s\u00f6lu hugmynda og menningarbreytinga<\/p>

    Undirsta\u00f0a okkar er samh\u00e6f\u00f0 stj\u00f3rnunarh\u00e1ttami\u00f0lun (Integrated Management Communications) \u00fear sem uppsprettan er stj\u00f3rnunarh\u00e1ttar\u00e1\u00f0gj\u00f6f (Management Protection Program, CEO Protection Program).<\/p>

    Cohn & Wolfe samh\u00e6f\u00f0 stj\u00f3rnunarh\u00e1ttami\u00f0lun byggist \u00e1 samh\u00e6fu bo\u00f0kerfi og skiptist \u00ed \u00ferj\u00e1r megin sto\u00f0ir:<\/p>

    • Bo\u00f0skiptakerfi forstj\u00f3ra\/firmamerkis (Organization Communication)<\/li>
    • Bo\u00f0skiptakerfi v\u00f6ru-\/\u00fej\u00f3nustumerkis (Marketing Communication)<\/li>
    • Bo\u00f0skiptakerfi s\u00f6lu (Sales Process & Communication)<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      Skilgreining \u00e1 Cohn & Wolfe r\u00e1\u00f0gj\u00f6finni:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      H\u00fan fjallar um a\u00f0 hafa kunn\u00e1ttu til a\u00f0 n\u00fdta \u00feekkingu \u00ed \u00fe\u00e1gu \u00feri\u00f0ja a\u00f0ila me\u00f0 \u00fev\u00ed<\/p>

      1. a\u00f0 sk\u00fdra orsakir,<\/li>
      2. benda \u00e1 aflei\u00f0ingar,<\/li>
      3. skapa skilning,<\/li>
      4. segja til um \u00e1rangur og<\/li>
      5. benda \u00e1 a\u00f0ger\u00f0ir til \u00farb\u00f3ta.<\/li><\/ol>

        Vi\u00f0 hj\u00e1 Cohn & Wolfe \u00cdslandi sta\u00f0h\u00e6fum a\u00f0 vi\u00f0 s\u00e9um einnig best \u00ed \u00fev\u00ed a\u00f0 fylgjast me\u00f0 fr\u00e9ttum, umr\u00e6\u00f0um og sl\u00fa\u00f0ri sem getur haft \u00e1hrif \u00e1 okkar skj\u00f3lst\u00e6\u00f0inga.<\/p>

        D\u00e6mi um verkhluta sem unni\u00f0 er me\u00f0 \u00ed stj\u00f3rnunarh\u00e1ttar\u00e1\u00f0gj\u00f6f Cohn & Wolfe:<\/p>

        \u2022 Bo\u00f0skiptakerfi yfirstj\u00f3rnar \u2013 Corporate Governance Communication; Management Protection Program
        \u2022 Bo\u00f0skiptakerfi lei\u00f0toga (CEO) \u2013 Top Leader Communications
        \u2022 Hugmyndavarp fyrir stj\u00f3rnanda \u2013 C&W Executive Sounding Board
        \u2022 Grunn\u00fe\u00e6ttir \u00ed ferli stefnum\u00f3tunar \u2013 Developing Center of Excellence
        \u2022 S\u00e9rt\u00e6k stj\u00f3rnendar\u00e1\u00f0gj\u00f6f & -\u00e1litsgj\u00f6f \u2013 Executive Advisory Service<\/p>

        Skipulagi\u00f0 tekur mi\u00f0 af h\u00e1m\u00f6rkun \u00feeirrar samvirkni sem f\u00e6st me\u00f0 \u00fev\u00ed a\u00f0 n\u00fdta \u00feekkingu s\u00e9rfr\u00e6\u00f0inga sem starfa innan v\u00e9banda Cohn & Wolfe, \u00f3l\u00edkan bakgrunn \u00feeirra og reynslu. Cohn & Wolfe vinnur n\u00e1i\u00f0 me\u00f0 systurskrifstofum s\u00ednum innan WPP samsteypunnar sem stu\u00f0lar a\u00f0 \u00fev\u00ed me\u00f0 markvissum h\u00e6tti a\u00f0 \u00farlausn fl\u00f3kinna verkefna ver\u00f0ur skilvirkari.<\/p>

        Samvirkni r\u00e1\u00f0gjafa Cohn & Wolfe og a\u00f0fer\u00f0afr\u00e6\u00f0i fyrirt\u00e6kisins veitir okkur og vi\u00f0skiptavinum okkar auki\u00f0 frelsi til a\u00f0 hugsa \u00feannig a\u00f0 afraksturinn einkennist af n\u00fdjum sj\u00f3narhornum og \u00f6\u00f0ruv\u00edsi lausnum \u00ed bo\u00f0mi\u00f0lun sem skila \u00e1rangri.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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        Vi\u00f0 hj\u00e1 Cohn & Wolfe \u00cdslandi sta\u00f0h\u00e6fum a\u00f0 vi\u00f0 s\u00e9um einnig best \u00ed \u00fev\u00ed a\u00f0 fylgjast me\u00f0 fr\u00e9ttum, umr\u00e6\u00f0um og sl\u00fa\u00f0ri sem getur haft \u00e1hrif \u00e1 okkar skj\u00f3lst\u00e6\u00f0inga.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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        Fyrirt\u00e6ki\u00f0 er al\u00fej\u00f3\u00f0legt og \u00feekkt fyrir fram\u00farskarandi vinnu me\u00f0 \u00feekktustu fyrirt\u00e6kjum heims auk \u00feess a\u00f0 vera margver\u00f0launa\u00f0.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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        \u00cdslenska skrifstofan stofnu\u00f0 \u00ed Kaupmannah\u00f6fn \u00e1ri\u00f0 2002<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        Cohn & Wolfe \u00cdslandi var stofna\u00f0 \u00ed Kaupmannah\u00f6fn \u00ed desember 2002 \u00ed samstarfi vi\u00f0 GCI Mannov Danm\u00f6rku og Grey Global Group sem GCI Group \u00cdslandi me\u00f0 Peter Birgins sem formann stj\u00f3rnar (DK), Per Frejd (SE) og Gu\u00f0j\u00f3n Hei\u00f0ar P\u00e1lsson (IS) sem me\u00f0stj\u00f3rnendur. \u00c1ri\u00f0 2008 sameina\u00f0ust GCI Group og Cohn & Wolfe \u00e1 heimsv\u00edsu og tengdist um lei\u00f0 Young & Rubicam. \u00cdslenska skrifstofan hefur st\u00f6\u00f0u \u00fatib\u00fas. 13 manns starfa hj\u00e1 samsteypunni sem er til h\u00fasa \u00e1 16. h\u00e6\u00f0, Katr\u00ednart\u00fani 2.<\/p>

        Fyrirt\u00e6ki\u00f0 er al\u00fej\u00f3\u00f0legt og \u00feekkt fyrir fram\u00farskarandi vinnu me\u00f0 \u00feekktustu fyrirt\u00e6kjum heims auk \u00feess a\u00f0 vera margver\u00f0launa\u00f0. Hj\u00e1 Burson Cohn & Wolfe starfa 4000 manns \u00ed 76 l\u00f6ndum um allan heim. \u00cdslenska \u00fatib\u00fainu \u00ed Reykjav\u00edk er st\u00fdrt fr\u00e1 New York og Kaupmannah\u00f6fn. \u00cdsland \u00e1 s\u00e6ti \u00ed \u00fer\u00f3unarstj\u00f3rn Cohn & Wolfe \u00e1samt \u00fev\u00ed a\u00f0 nj\u00f3ta a\u00f0fer\u00f0afr\u00e6\u00f0ilegs \u00fer\u00f3unarleyfis innan samsteypunnar sem \u00fe\u00fd\u00f0ir a\u00f0 s\u00fa hugmyndafr\u00e6\u00f0i sem \u00fer\u00f3u\u00f0 er \u00e1 \u00cdslandi ratar \u00ed verkf\u00e6rakistur netverksins v\u00ed\u00f0a um heim.<\/p>

        GreyTeam \u00cdslandi er rekstarf\u00e9lag s\u00e9rfr\u00e6\u00f0ifyrirt\u00e6kja WPP \u00e1 \u00cdslandi, Cohn & Wolfe og MediaCom.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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        Framkv\u00e6mdastj\u00f3ri Cohn & Wolfe \u00cdslandi er Ingvar \u00d6rn Ingvarsson.
        Fars\u00edmi 898 5107. Netfang: ingvar.ingvarsson@cohnwolfe.is\u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

        Reynslu\u00feekkingin er h\u00f6fu\u00f0st\u00f3ll hugmynda. Sestu vi\u00f0 gn\u00e6gtabor\u00f0 Cohn & Wolfe. Cohn & Wolfe \u00cdslandi (\u00e1\u00f0ur GCI Group \u00cdslandi) er \u00fatib\u00fa og hluti af einu st\u00e6rsta fyrirt\u00e6ki \u00e1 svi\u00f0i samh\u00e6f\u00f0rar bo\u00f0mi\u00f0lunar e\u00f0a bo\u00f0skipta \u00e1 heimsv\u00edsu. Vi\u00f0 hj\u00e1 Cohn & Wolfe n\u00fdtum fag\u00feekkingu okkar og reynslu\u00feekkingu til a\u00f0 n\u00e1 fram \u00e1\u00fereifanlegum \u00e1rangri \u00ed \u00fe\u00e1gu \u00feri\u00f0ja a\u00f0ila. Vi\u00f0…<\/p>\n

        Read More<\/span>+<\/i><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":[],"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/pages\/762"}],"collection":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/comments?post=762"}],"version-history":[{"count":16,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/pages\/762\/revisions"}],"predecessor-version":[{"id":786,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/pages\/762\/revisions\/786"}],"wp:attachment":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/media?parent=762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/categories?post=762"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/tags?post=762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}