{"id":127,"date":"2014-06-20T10:28:23","date_gmt":"2014-06-20T10:28:23","guid":{"rendered":"https:\/\/workspace.cohnwolfe.is\/index.php\/2014\/06\/20\/hvadh-segir-martin-sorrel-forstjori-wpp-um-skapandi-taekni\/"},"modified":"2014-06-20T10:28:23","modified_gmt":"2014-06-20T10:28:23","slug":"hvadh-segir-martin-sorrel-forstjori-wpp-um-skapandi-taekni","status":"publish","type":"post","link":"https:\/\/workspace.cohnwolfe.is\/index.php\/2014\/06\/20\/hvadh-segir-martin-sorrel-forstjori-wpp-um-skapandi-taekni\/","title":{"rendered":"Hva\u00f0 segir Martin Sorrel forstj\u00f3ri WPP um skapandi t\u00e6kni?"},"content":{"rendered":"<h4><span style=\"line-height: 1.3em;\">Sir Martin Sorrel hefur veri\u00f0 forstj\u00f3ri WPP, m\u00f3\u00f0urf\u00e9lags Cohn &amp; Wolfe \u00cdslandi, um langt skei\u00f0. \u00dea\u00f0 var \u00e1ri\u00f0 1986 sem Martin \u00a0t\u00f3k vi\u00f0 st\u00f6\u00f0u forstj\u00f3ra og sk\u00f6mmu s\u00ed\u00f0ar h\u00f3f hann a\u00f0 byggja upp \u00fea\u00f0 veldi sem WPP er \u00ed dag. <\/span><\/h4>\n<p>  <!--more-->  <\/p>\n<p><span style=\"line-height: 1.3em;\">En hva\u00f0 segir lei\u00f0toginn um skapandi t\u00e6kni og \u00fea\u00f0 umhverfi sem vi\u00f0 finnum okkur \u00ed?<\/span><\/p>\n<p><span style=\"line-height: 1.3em;\">WPP byggir \u00e1 \u00e1kve\u00f0inni hugmyndafr\u00e6\u00f0i og Martin Sorrel er ma\u00f0urinn sem alltaf veitir sm\u00e1atri\u00f0um athygli og veit n\u00e1kv\u00e6mlega hva\u00f0 er framundan \u00e1 svi\u00f0i bo\u00f0skipta. Undanfari\u00f0 hefur Martin einbeitt s\u00e9r a\u00f0 n\u00fdm\u00f6rku\u00f0um, stafr\u00e6nni \u00fer\u00f3un, gagnan\u00fdtingu og l\u00e1r\u00e9ttri hugsun.<\/span><\/p>\n<p><span style=\"line-height: 1.3em;\">En Martin talar \u00e1vallt um efni og innihald l\u00edka. Margir eru farnir a\u00f0 leggja vi\u00f0 hlustir \u00feegar \u00feetta stef er fari\u00f0 a\u00f0 ver\u00f0a kunnuglegt. \u00c1st\u00e6\u00f0an er einf\u00f6ld. H\u00fan er s\u00fa a\u00f0 eftir \u00fev\u00ed sem mi\u00f0lum fj\u00f6lgar \u00fe\u00e1 ver\u00f0ur innihald mikilv\u00e6gara. \u00deetta hefur s\u00e9st hj\u00e1 fyrirt\u00e6kjum WPP um langt skei\u00f0. \u00c1 me\u00f0an a\u00f0rir byggja \u00e1 \u00fatliti og formger\u00f0 me\u00f0 hugarfari\u00f0 \u201emynd segir meira en 1000 or\u00f0\u201c \u00fe\u00e1 byggja n\u00fat\u00edma almannatengsl og bo\u00f0skipti \u00e1 \u00e1hugaver\u00f0u efni fyrst og fremst.<\/span><\/p>\n<p><span style=\"line-height: 1.3em;\">Fyrir skapandi t\u00e6kni \u00ed geiranum hefur \u00feessi vitneskja haft afgerandi \u00e1hrif undanfarin misseri. \u00c1herslan \u00e1 vel unni\u00f0 efni \u2013 innihaldsr\u00edkt efni &#8211; eykst stanslaust. Formger\u00f0in skiptir einfaldlega minna m\u00e1li en innihaldi\u00f0 hj\u00e1 fyrirt\u00e6kjum undir hatti WPP. Vel unni\u00f0 efni dreifir s\u00e9r sj\u00e1lft \u2013 l\u00e1r\u00e9tt \u2013 og pl\u00e1ssi\u00f0 er ekki einu sinni keypt.<\/span><\/p>\n<p><span style=\"line-height: 1.3em;\">Anna\u00f0 sem Martin hefur reynt a\u00f0 breyta er \u00fea\u00f0 hvernig hugtaki\u00f0 skapandi er nota\u00f0. Venjulega hefur veri\u00f0 samasemmerki \u00e1 milli sk\u00f6punar og graf\u00edskra h\u00f6nnu\u00f0a e\u00f0a hugmyndasmi\u00f0a \u00ed augl\u00fdsingageiranum. En sk\u00f6punarg\u00e1fan liggur ekki s\u00ed\u00f0ur \u00ed \u00fev\u00ed a\u00f0 kunna a\u00f0 \u00fatf\u00e6ra \u00e1\u00e6tlanir og fylgja \u00feeim eftir. Langst\u00e6rsti hluti vinnunnar sn\u00fdst um a\u00f0fer\u00f0afr\u00e6\u00f0i og hvernig henni er beitt. Fr\u00e9ttin sem birtist og hva\u00f0a mynd var valin er minnsti hluti vinnunnar. Skapandi t\u00e6kni sty\u00f0ur vi\u00f0 \u00feetta n\u00fdja hugarfar.<\/span><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sir Martin Sorrel hefur veri\u00f0 forstj\u00f3ri WPP, m\u00f3\u00f0urf\u00e9lags Cohn &amp; Wolfe \u00cdslandi, um langt skei\u00f0. \u00dea\u00f0 var \u00e1ri\u00f0 1986 sem Martin \u00a0t\u00f3k vi\u00f0 st\u00f6\u00f0u forstj\u00f3ra og sk\u00f6mmu s\u00ed\u00f0ar h\u00f3f hann a\u00f0 byggja upp \u00fea\u00f0 veldi sem WPP er \u00ed dag.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[],"_links":{"self":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts\/127"}],"collection":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/comments?post=127"}],"version-history":[{"count":0,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts\/127\/revisions"}],"wp:attachment":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/media?parent=127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/categories?post=127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/tags?post=127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}