{"id":13,"date":"2013-04-29T16:34:26","date_gmt":"2013-04-29T16:34:26","guid":{"rendered":"https:\/\/workspace.cohnwolfe.is\/index.php\/2013\/04\/29\/thadh-sem-vidh-gerum-level-1\/"},"modified":"2013-04-29T16:34:26","modified_gmt":"2013-04-29T16:34:26","slug":"thadh-sem-vidh-gerum-level-1","status":"publish","type":"post","link":"https:\/\/workspace.cohnwolfe.is\/index.php\/2013\/04\/29\/thadh-sem-vidh-gerum-level-1\/","title":{"rendered":"Vi\u00f0 a\u00f0sto\u00f0um vi\u00f0skiptavini vi\u00f0 a\u00f0 b\u00faa til firmamerki og\/e\u00f0a v\u00f6rumerki"},"content":{"rendered":"

Velkomin \u00ed mi\u00f0st\u00f6\u00f0 \u00f6\u00f0ruv\u00edsi hugsandi f\u00f3lks. <\/strong>F\u00e1tt er eins ver\u00f0m\u00e6tt og g\u00f3\u00f0 hugmynd \u00feegar t\u00edmi hennar er kominn.<\/strong><\/h4>\n

Samkeppnin fer s\u00edfellt har\u00f0nandi. Mi\u00f0lun skilabo\u00f0a ver\u00f0ur fl\u00f3knari og d\u00fdrari me\u00f0 hverjum degi. Megin\u00e1st\u00e6\u00f0an er n\u00fd t\u00e6kni \u00ed samskiptum og fj\u00f6lmi\u00f0lun. N\u00fd hugsun ver\u00f0ur a\u00f0 lei\u00f0a til hagr\u00e6\u00f0is me\u00f0 \u00f6\u00f0ruv\u00edsi vinnua\u00f0fer\u00f0um og a\u00f0fer\u00f0afr\u00e6\u00f0i sem mi\u00f0ar a\u00f0 \u00fev\u00ed a\u00f0 koma \u00ed veg fyrir misv\u00edsandi skilabo\u00f0.<\/h4>\n

\u00deessi n\u00fdja lei\u00f0 til hagr\u00e6\u00f0ingar kallast samh\u00e6f bo\u00f0mi\u00f0lun e\u00f0a heildr\u00e6n og mi\u00f0l\u00e6g st\u00fdring allra skilabo\u00f0a fyrirt\u00e6kisins \u00ed \u00fev\u00ed markmi\u00f0i a\u00f0 minnka misv\u00edsun skilabo\u00f0a. Tilgangurinn er a\u00f0 n\u00e1 sam\u00fe\u00e6ttingu firmamerkis e\u00f0a v\u00f6rumerkis (e. brand integration<\/em>)<\/a>. Sam\u00fe\u00e6tting n\u00e6st \u00feegar upplifun vi\u00f0skiptavina er samskonar hven\u00e6r og hvar sem \u00feeir m\u00e6ta merkinu og er hi\u00f0 endanlega markmi\u00f0 bo\u00f0mi\u00f0lunararkitekt\u00farsins (e. communication architecture<\/em>).\u00a0<\/p>\n

Cohn & Wolfe \u00cdslandi er stefnum\u00f3tandi r\u00e1\u00f0gjafafyrirt\u00e6ki og \u00fatib\u00fa st\u00f3rrar al\u00fej\u00f3\u00f0legrar samst\u00e6\u00f0u og l\u00fdtur \u00f6\u00f0rum l\u00f6gm\u00e1lum en \u00edslenskir keppinautar fyrirt\u00e6kisins. Cohn & Wolfe \u00cdslandi starfar samkv\u00e6mt afar str\u00f6ngum st\u00f6\u00f0lum \u00ed samr\u00e6mi vi\u00f0 al\u00fej\u00f3\u00f0legar kr\u00f6fur samst\u00e6\u00f0unnar.<\/p>\n

S\u00e9rfr\u00e6\u00f0ir\u00e1\u00f0gj\u00f6f Cohn & Wolfe \u00cdslandi<\/a> felur \u00ed s\u00e9r a\u00f0 skilgreina, sk\u00fdra orsakir, benda \u00e1 aflei\u00f0ingar, skapa skilning, segja fyrir um \u00e1rangur og leggja fram till\u00f6gur um a\u00f0ger\u00f0ir til \u00farb\u00f3ta; kunn\u00e1ttu til a\u00f0 n\u00fdta kerfisbundi\u00f0 \u00feekkingu \u00ed \u00fe\u00e1gu \u00feri\u00f0ja a\u00f0ila \u00fe.e. vi\u00f0skiptavinarins.<\/p>\n

S\u00e9rfr\u00e6\u00f0ir\u00e1\u00f0gj\u00f6f Cohn & Wolfe \u00cdslandi grundvallast \u00e1 kunn\u00e1ttu til a\u00f0 n\u00fdta kerfisbundi\u00f0 \u00feekkingu \u00ed \u00fe\u00e1gu vi\u00f0skiptavinarins og a\u00f0fer\u00f0afr\u00e6\u00f0ilegri n\u00e1lgun bo\u00f0mi\u00f0lunar. Ekkert pl\u00e1ss er fyrir pers\u00f3nulegar sko\u00f0anir \u00ed r\u00e1\u00f0gj\u00f6f Cohn & Wolfe heldur eru \u00farlausnarefni s\u00e9\u00f0 me\u00f0 faglegum augum bo\u00f0mi\u00f0lunarinnar. Cohn & Wolfe r\u00e1\u00f0gj\u00f6fin er veitt \u00ed ferli sem \u00e1 ensku er kalla\u00f0 \u2018Direct Problem Solutions\u2019 en andi hennar er algj\u00f6r hreinskilni (e. brutal honesty<\/em>)<\/a>.\u00a0<\/p>\n

Vi\u00f0\u00a0a\u00f0sto\u00f0um vi\u00f0skiptavini vi\u00f0 a\u00f0 b\u00faa til\u00a0v\u00f6rumerki<\/h3>\n

\u00de\u00f3 a\u00f0 starfssvi\u00f0 okkar heyri undir almannatengsl, sn\u00faa okkar daglegu st\u00f6rf a\u00f0 \u00fev\u00ed a\u00f0 “b\u00faa til, vi\u00f0halda og styrkja, or\u00f0spor vi\u00f0skiptavina okkar<\/a>” \u00e1 brei\u00f0um bo\u00f0skiptagrunni. Hj\u00e1 okkur tekur bo\u00f0mi\u00f0lun mi\u00f0 af \u00feeim markh\u00f3pum sem \u00ed hlut eiga og bo\u00f0r\u00e1sunum sem a\u00f0 \u00feeim liggja og me\u00f0 \u00fev\u00ed a\u00f0 laga r\u00e9ttu skilabo\u00f0in hverju sinni a\u00f0 b\u00e6\u00f0i mi\u00f0li og m\u00f3ttakanda leggjum vi\u00f0 grunn a\u00f0 varanlegum \u00e1rangri. Tvinnu\u00f0 saman vi\u00f0 vanda\u00f0a stefnum\u00f6rkun, n\u00fdtist \u00feessi \u00f6fluga a\u00f0fer\u00f0afr\u00e6\u00f0i<\/a> oftar en ekki \u00e1 \u00f6llum stigum bo\u00f0mi\u00f0lunar.<\/p>\n

Skapandi. Fr\u00e1 grunni<\/h3>\n

Skapandi hugsun hefur fr\u00e1 upphafi veri\u00f0 a\u00f0alsmerki Cohn & Wolfe. H\u00fan er hluti af okkur. Vi\u00f0 g\u00e6tum markvisst a\u00f0 \u00feessari s\u00e9rst\u00f6\u00f0u okkar, me\u00f0al annars me\u00f0 \u00fev\u00ed a\u00f0 fj\u00e1rfesta \u00ed lei\u00f0andi hugmyndasmi\u00f0um, al\u00fej\u00f3\u00f0legu samskiptaneti og f\u00e6rni starfsmanna \u00ed skapandi starfsa\u00f0fer\u00f0um.<\/p>\n

\u00dea\u00f0 er einfaldlega ekki h\u00e6gt a\u00f0 sm\u00ed\u00f0a g\u00f3\u00f0ar hugmyndir e\u00f0a hleypa umfangsmiklum verkefnum af stokkunum, \u00e1n \u00feess a\u00f0 n\u00e6mur skilningur \u00e1 l\u00f6gm\u00e1lum uppl\u00fdsingami\u00f0lunar b\u00fai a\u00f0 baki. Hj\u00e1 Cohn & Wolfe r\u00fdnum vi\u00f0 vandlega framlei\u00f0endur og neytendur hvers fj\u00f6lmi\u00f0lakerfis og uppl\u00fdsingastreymi\u00f0 innan \u00feess. Uppl\u00fdsingar eru mikilv\u00e6gasta uppspretta skapandi bo\u00f0mi\u00f0lunar. Vi\u00f0 erum ein af f\u00e1um stofum sem b\u00fdr a\u00f0 v\u00f6ndu\u00f0um greiningart\u00e6kjum og \u00f6flugu fagf\u00f3lki \u00e1 \u00f6llum svi\u00f0um hagn\u00fdtra almannatengsla.<\/p>\n

\u00deetta er ekki eint\u00f3mt sj\u00e1lfsh\u00f3l. \u00cd The Holmes Report<\/em>, einu virtasta fagt\u00edmariti almannatengslageirans, segir: \u201eFyrirt\u00e6ki\u00f0 er \u00feekktast fyrir sk\u00f6punarg\u00e1funa, en \u00fea\u00f0 s\u00e9r \u00fe\u00f3 ekki sk\u00f6pun sem eitthva\u00f0 frj\u00e1lst og tilfallandi. Sk\u00f6punin er afrakstur aga\u00f0s ferlis<\/a>, og Cohn & Wolfe hefur komist eins n\u00e1l\u00e6gt \u00fev\u00ed a\u00f0 n\u00e1 t\u00f6kum \u00e1 \u00fev\u00ed ferli og nokkurt almannatengslafyrirt\u00e6ki hefur komist.\u201c<\/p>\n

Stafr\u00e6nir yfirbur\u00f0ir<\/h3>\n

Tilkoma samf\u00e9lagsmi\u00f0lanna og annrra netmi\u00f0la kn\u00fdr \u00e1 um kortlagningu \u00e1 \u00fev\u00ed stafr\u00e6na landslagi sem \u00feeir hafa skapa\u00f0, hversu \u00f3yfirst\u00edganlegt \u00fea\u00f0 kann a\u00f0 vir\u00f0ast \u00f3innv\u00edg\u00f0um. Cohn & Wolfe hefur um langt skei\u00f0 veri\u00f0 lei\u00f0andi \u00e1 \u00feessu vandrata\u00f0a svi\u00f0i \u00ed \u00fer\u00f3un gagnvirkra og gagns\u00e6rra a\u00f0fer\u00f0a, sem gert hafa vi\u00f0skiptavinum okkar kleift a\u00f0 hasla s\u00e9r n\u00fdjan v\u00f6ll \u00ed marka\u00f0sstarfi s\u00ednu. Eins og n\u00e6rri m\u00e1 geta, dugir ekkert minna en st\u00f6\u00f0ug \u00fer\u00f3un n\u00fdjunga \u00ed \u00feessu kvika og s\u00edbreytilega umhverfi sem hefur reyndar f\u00e6rt okkur \u00fe\u00f3nokkrar vi\u00f0urkenningar, n\u00fa s\u00ed\u00f0ast hj\u00e1 PRWeek<\/em> fyrir N\u00fdjung \u00e1rsins e\u00f0a \u201cPR Innovation of the Year\u201d. \u00deau ver\u00f0laun f\u00e9kk Dell IdeaStorm verkefni\u00f0 okkar, en \u00fea\u00f0 f\u00f3lst \u00ed h\u00f6nnun \u00e1 netsamf\u00e9lagi, \u00fear sem vi\u00f0skiptavinir deila n\u00fdjum hugmyndum a\u00f0 v\u00f6rum og \u00fej\u00f3nustu.<\/p>\n

Verklag og efnivi\u00f0ur<\/h3>\n

A\u00f0fer\u00f0ir<\/a> okkar og verklag<\/a> styrkja s\u00e9rst\u00f6\u00f0u Cohn & Wolfe enn frekar. \u00d3l\u00edkt \u00f6\u00f0rum stofum sem byggja starf sitt \u00e1 hef\u00f0bundnum marka\u00f0s\u00e1t\u00f6kum og herfer\u00f0um, mi\u00f0ast verklag okkar vi\u00f0 a\u00f0 m\u00e6ta \u00fe\u00f6rfum vi\u00f0skiptavina jafnt og \u00fe\u00e9tt \u00e1 afm\u00f6rku\u00f0um \u00feekkingarsvi\u00f0um. M\u00e1 \u00fear nefna v\u00f6rum\u00f6rkun og fyrirt\u00e6kjam\u00f6rkun \u00e1samt m\u00f6rkun \u00e1 svi\u00f0i heilbrig\u00f0is\u00fej\u00f3nustu, \u00ed\u00fer\u00f3tta, sj\u00e1lfb\u00e6rni, t\u00e6kni og netsamskipta. Vi\u00f0 bj\u00f3\u00f0um einnig s\u00e9rfr\u00e6\u00f0ia\u00f0sto\u00f0 annarra WPP fyrirt\u00e6kja, \u00fe.\u00e1 m. Quinn Gillespie sem er lei\u00f0andi \u00ed r\u00e1\u00f0gj\u00f6f \u00ed opinberri stj\u00f3rns\u00fdslu og Schematic sem s\u00e9rh\u00e6fir sig \u00ed gagnvirkum samskiptum og vi\u00f0bur\u00f0um.<\/p>\n

Vi\u00f0 erum ekki ein \u00e1 toppnum. Langt \u00ed fr\u00e1… En, vi\u00f0 erum eina s\u00e9rfr\u00e6\u00f0i\u00fej\u00f3nustan<\/a> sem getur veitt \u00fe\u00e9r hagn\u00fdta lei\u00f0s\u00f6gn um n\u00fdjan og margslunginn heim bo\u00f0mi\u00f0lunar \u2013 me\u00f0 skapandi a\u00f0fer\u00f0um<\/a> og \u00feverfaglegri n\u00e1lgun sem kemur fyrirt\u00e6kinu \u00fe\u00ednu \u00e1 toppinn \u00ed s\u00edbreytilegu og kr\u00f6fuh\u00f6r\u00f0u landslagi marka\u00f0arins.<\/p>\n

Verkefnin<\/h3>\n

Vi\u00f0 t\u00f6kum a\u00f0 okkur a\u00f0 a\u00f0sto\u00f0a \u00feig vi\u00f0 a\u00f0 skipuleggja bo\u00f0skiptaferli\u00f0, allt ferli\u00f0, \u00fear sem\u00a0Cohn & Wolfe er\u00a0stefnum\u00f3tandi almannatengsl \u00e1 e. Cohn & Wolfe\u00a0Reputation Management Consulting Company.<\/p>\n

Grunneiningar Cohn & Wolfe eru:\u00a0greining\u00a0>\u00a0skilningur\u00a0>\u00a0mi\u00f0lun.<\/strong><\/p>\n

M\u00f3tun stefnulegra\u00a0\u00e1\u00e6tlana (e. strategic planning)<\/p>\n

1. UNDIRB\u00daNINGUR A\u00d0GER\u00d0A (st\u00f6\u00f0umat\/greining)
2. S\u00d3KNARSTEFNUR (strateg\u00edskar a\u00f0ger\u00f0ir)
3. A\u00d0FER\u00d0IR (takt\u00edskar a\u00f0ger\u00f0ir)
4. EFTIRFYLGNI A\u00d0GER\u00d0A (eftirlit\/fr\u00e1vik\/skr\u00e1ning\/\u00e1rangursmat)<\/p>\n

Me\u00f0 \u00f6\u00f0rum or\u00f0um:<\/em><\/p>\n

\u2022 Bo\u00f0skiptakerfi yfirstj\u00f3rnar<\/strong>
– Corporate Governance Communication
\u2022 Bo\u00f0skiptakerfi lei\u00f0toga<\/strong>
–\u00a0Top Leader Communications
\u2022 Hugmyndavarp fyrir stj\u00f3rnanda<\/strong>
– C&W Executive Sounding Board
\u2022 Grunn\u00fe\u00e6ttir \u00ed ferli stefnum\u00f3tunar<\/strong>
– Developing Center of Excellence
\u2022 S\u00e9rt\u00e6k stj\u00f3rnendar\u00e1\u00f0gj\u00f6f<\/strong>
– Executive Advisory Service
\u2022 Stefnum\u00f3tandi r\u00e1\u00f0gj\u00f6f<\/strong>
– Strategy Consulting
\u2022 Stefnum\u00f3tandi bo\u00f0skiptar\u00e1\u00f0gj\u00f6f<\/strong>
– Strategic Communications
\u2022 A\u00f0ger\u00f0am\u00f3tandi bo\u00f0skiptar\u00e1\u00f0gj\u00f6f<\/strong>
– Tactical Communications
\u2022 S\u00e9rfr\u00e6\u00f0ia\u00f0sto\u00f0 um b\u00e6tt or\u00f0spor<\/strong>
– Reputation Management\/Executive Image Building
\u2022 \u00c1steytingarsteinar\/\u00e1fallahj\u00e1lp<\/strong>
– Crisis Management
\u2022 H\u00f6nnun uppl\u00fdsingaleitar<\/strong>
– Designing search\/research
\u2022 Vi\u00f0skiptagreining<\/strong>
– Market & Marketing Intelligence
\u2022 Fj\u00f6lmi\u00f0lagagnagrunnur, fj\u00f6lmi\u00f0lasamskipti<\/strong>
– Media Relations
\u2022 Fj\u00f6lmi\u00f0laeftirlit<\/strong>
– Media Monitoring
\u2022 R\u00e1\u00f0- \/n\u00e1msstefnur, almennir fundir<\/strong>
– Seminars, conferences and events planning
\u2022 Skilabo\u00f0ager\u00f0 (nytjatexti) fyrir \u00f3greidda mi\u00f0lun<\/strong>
– PR writing
\u2022 Framkv\u00e6md\/a\u00f0ger\u00f0ir<\/strong>
– PR Campaign Activities
\u2022 M\u00e1lefnastj\u00f3rnun, stefnum\u00f3tun, a\u00f0ger\u00f0ir og eftirfylgni<\/strong>
– Issue Management
\u2022 Ritstj\u00f3rn fyrirt\u00e6kja-\/v\u00f6ruvefs<\/strong>
– Web Content Editing
\u2022 Stefnum\u00f3tandi r\u00e1\u00f0gj\u00f6f var\u00f0andi styrktarstarfsemi<\/strong>
– Strategic Sponsorships<\/p>\n

\u2022 \u00c1\u00e6tlanager\u00f0<\/strong>
– \u00der\u00f3unar\u00e1\u00e6tlanir
– Ranns\u00f3kna\u00e1\u00e6tlanir
– V\u00f6ru\u00e1\u00e6tlanir
– Framkv\u00e6mda\u00e1\u00e6tlanir<\/p>\n

\u2022 Cohn & Wolfe Academy<\/strong> – Bo\u00f0skiptask\u00f3linn<\/strong>
– C&W Developing Communication Skills<\/p>\n","protected":false},"excerpt":{"rendered":"

Velkomin \u00ed mi\u00f0st\u00f6\u00f0 \u00f6\u00f0ruv\u00edsi hugsandi f\u00f3lks. F\u00e1tt er eins ver\u00f0m\u00e6tt og g\u00f3\u00f0 hugmynd \u00feegar t\u00edmi hennar er kominn. Samkeppnin fer s\u00edfellt har\u00f0nandi. Mi\u00f0lun skilabo\u00f0a ver\u00f0ur fl\u00f3knari og d\u00fdrari me\u00f0 hverjum degi. Megin\u00e1st\u00e6\u00f0an er n\u00fd t\u00e6kni \u00ed samskiptum og fj\u00f6lmi\u00f0lun. N\u00fd hugsun ver\u00f0ur a\u00f0 lei\u00f0a til hagr\u00e6\u00f0is me\u00f0 \u00f6\u00f0ruv\u00edsi vinnua\u00f0fer\u00f0um og a\u00f0fer\u00f0afr\u00e6\u00f0i sem mi\u00f0ar a\u00f0 \u00fev\u00ed…<\/p>\n

Read More<\/span>+<\/i><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts\/13"}],"collection":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/comments?post=13"}],"version-history":[{"count":0,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts\/13\/revisions"}],"wp:attachment":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/media?parent=13"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/categories?post=13"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/tags?post=13"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}