{"id":148,"date":"2014-09-25T09:18:44","date_gmt":"2014-09-25T09:18:44","guid":{"rendered":"https:\/\/workspace.cohnwolfe.is\/index.php\/2014\/09\/25\/corona-verdhmaetasta-voerumerkidh-i-s-ameriku\/"},"modified":"2014-09-25T09:18:44","modified_gmt":"2014-09-25T09:18:44","slug":"corona-verdhmaetasta-voerumerkidh-i-s-ameriku","status":"publish","type":"post","link":"https:\/\/workspace.cohnwolfe.is\/index.php\/2014\/09\/25\/corona-verdhmaetasta-voerumerkidh-i-s-ameriku\/","title":{"rendered":"Corona ver\u00f0m\u00e6tasta v\u00f6rumerki\u00f0 \u00ed S-Amer\u00edku"},"content":{"rendered":"

V\u00f6rumerki Corona-bj\u00f3rsins fr\u00e1 Mex\u00edk\u00f3 er efst \u00e1 lista yfir ver\u00f0m\u00e6tustu v\u00f6rumerki Su\u00f0ur-Amer\u00edku \u00ed \u00e1r, \u00e1 v\u00f6rumerkjalistanum BrandZ . \u00deetta er anna\u00f0 \u00e1ri\u00f0 \u00ed r\u00f6\u00f0 sem v\u00f6rumerki Corona\u00a0 situr \u00ed topps\u00e6tinu.<\/h4>\n

<\/p>\n

Athygli vekur a\u00f0 \u00e1 BrandZ-listanum <\/a>yfir 10 ver\u00f0m\u00e6tustu v\u00f6rumerkin eru fimm \u00ed matv\u00e6la- og drykkjav\u00f6rugeiranum \u00ed Su\u00f0ur-Amer\u00edku. Fj\u00f6gur \u00feeirra eru \u00ed Mex\u00edk\u00f3 en en \u00ferj\u00fa \u00ed Brasil\u00edu. Eitt fyrirt\u00e6kjanna, fars\u00edmafyrirt\u00e6ki\u00f0 Telcel \u00ed Mex\u00edk\u00f3, er \u00ed eigu Am\u00e9rica M\u00f3vil, fyrirt\u00e6kis Helu Slim, eins r\u00edkasta manns \u00ed heimi.<\/p>\n

Kl\u00e1ra\u00f0ist \u00e1 \u00cdslandi<\/h3>\n

Corona-bj\u00f3rinn<\/a> hefur veri\u00f0 vins\u00e6ll h\u00e9r \u00e1 landi og \u00e1 hann s\u00edna a\u00f0d\u00e1endur. Hann var hins vegar \u00f3f\u00e1anlegur \u00ed verslunum \u00c1TVR \u00ed sumar s\u00f6kum skorts \u00e1 gleri hj\u00e1 framlei\u00f0anda Corona \u00e1 fyrri hluta \u00e1rs\u00a0og f\u00e9kkst hann ekki \u00e1 t\u00edmabili \u00ed m\u00f6rgum l\u00f6ndum. Um mi\u00f0jan september kom fram \u00ed tilkynningu fr\u00e1 V\u00edfilfelli, sem er umbo\u00f0sa\u00f0ili Corona h\u00e9r \u00e1 landi, a\u00f0 reglur \u00c1TVR komi \u00ed veg fyrir a\u00f0 bj\u00f3rinn f\u00e1i fulla dreifingu \u00ed \u00e1fengisverslunum \u00fev\u00ed reglurnar kve\u00f0i \u00e1 um a\u00f0 \u00fe\u00e6r v\u00f6rur sem hafi veri\u00f0 \u00f3f\u00e1anlegar \u00ed \u00e1kve\u00f0inn t\u00edma detti sj\u00e1lfkrafa \u00far v\u00f6ru\u00farvali V\u00ednb\u00fa\u00f0anna. Af \u00feeim s\u00f6kum \u00feurfi a\u00f0 s\u00e6kja um reynslus\u00f6lu \u00e1\u00a0Corona \u00e1 n\u00fdjan leik og fer bj\u00f3rinn \u00fev\u00ed \u00ed takmarka\u00f0a dreifingu \u00fear til hann hefur unni\u00f0 sinn sess hj\u00e1 \u00c1TVR.<\/p>\n

Bj\u00f3rger\u00f0 og matv\u00e6laframlei\u00f0sla \u00ed s\u00f3kn<\/h3>\n

Fram kemur \u00ed BrandZ-listanum a\u00f0 Corona er meti\u00f0 \u00e1 \u00e1tta milljar\u00f0a Bandar\u00edkjadali, jafnvir\u00f0i t\u00e6pra 960 milljar\u00f0a \u00edslenskra kr\u00f3na. \u00dea\u00f0 er 21% meira \u00ed d\u00f6lum tali\u00f0 en fyrir \u00e1ri. Til samanbur\u00f0ar j\u00f3kst ver\u00f0m\u00e6ti bj\u00f3rframlei\u00f0enda a\u00f0 me\u00f0altali um 13% \u00e1 milli \u00e1ra. Ver\u00f0m\u00e6ti fyrirt\u00e6kja \u00ed matv\u00e6lageira og verslun j\u00f3kst l\u00edka \u00e1 milli \u00e1ra.<\/p>\n

Heildarver\u00f0m\u00e6ti \u00feeirra 50 v\u00f6rumerkja sem koma fram \u00e1 listanum \u00f6llum, \u00fe.e. yfir 50 ver\u00f0m\u00e6tustu v\u00f6rumerkin \u00ed Su\u00f0ur-Amer\u00edku, nemur 129,2 millj\u00f6r\u00f0um dala. \u00dea\u00f0 er 4,5% minna en \u00ed fyrra.<\/p>\n

Ranns\u00f3knir mikilv\u00e6gar innan WPP<\/h3>\n

\u00dea\u00f0 er bandar\u00edska marka\u00f0sranns\u00f3knarfyrirt\u00e6ki\u00f0 Millward Brown<\/a>\u00a0 sem tekur BrandZ-listann saman \u00e1 hverju \u00e1ri fyrir \u00fdmis landssv\u00e6\u00f0i. Millward Brown er hluti af fyrirt\u00e6kjasamsteypunni WPP<\/a>. Innan samsteypunnar er almannatengslafyrirt\u00e6ki\u00f0 Cohn & Wolfe<\/a> , \u00fear me\u00f0 tali\u00f0 Cohn & Wolfe \u00cdslandi<\/a>.<\/p>\n

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