<\/p>\n
F\u00f3lk hefur fr\u00e1 \u00f6ndver\u00f0u vilja l\u00e1ta segja s\u00e9r s\u00f6gur. \u00deetta eru allt fr\u00e1 \u00e6vint\u00fdrum \u00ed \u00e6sku sem foreldrarnir segja b\u00f6rnum s\u00ednum \u00e1 kv\u00f6ldin, \u00cdslendingas\u00f6gurnar sem \u00feeir fullor\u00f0nu lesa um hetjur fort\u00ed\u00f0ar e\u00f0a b\u00ed\u00f3myndirnar \u00fear sem vi\u00f0 horfum \u00e1 andst\u00e6\u00f0inga etja kappi \u00e1 hv\u00edta tjaldinu. Fr\u00e9ttir eru au\u00f0vita\u00f0 ekkert anna\u00f0 en \u00e1kve\u00f0i\u00f0 form af s\u00f6gum af f\u00f3lki og st\u00f6\u00f0u \u00feess \u00ed heiminum.<\/p>\n
S\u00f6gur eru samskiptaform, mi\u00f0lun skilabo\u00f0a. Bo\u00f0mi\u00f0lun.\u00a0 Ef vel tekst til vekja s\u00f6gurnar eftirtekt. Sagnaformi\u00f0 b\u00e6\u00f0i tengir f\u00f3lk saman og f\u00e6rir hlustanda\/lesanda n\u00e6r vi\u00f0fangsefninu.<\/p>\n
S\u00f6gur hafa l\u00edka \u00e1hrif. \u00de\u00e6r fr\u00e6\u00f0a lesendur um heiminn, kenna \u00feeim a\u00f0 leggjast ekki \u00ed r\u00fam bjarnanna og skilja eftir sig t\u00e6tingslega\u00a0 sl\u00f3\u00f0 eins og Gullinbr\u00e1. \u00de\u00e6r draga upp mynd af vi\u00f0fangsefninu \u00ed hugum \u00feeirra sem \u00e1 \u00fe\u00e6r hl\u00fd\u00f0a e\u00f0a lesa t.d. \u00ed dagbl\u00f6\u00f0um e\u00f0a \u00e1 vefnum.<\/p>\n
Sagnaformi\u00f0 sem mi\u00f0lun skilabo\u00f0a gagnast fyrirt\u00e6kjum. Me\u00f0 g\u00f3\u00f0ri s\u00f6gu er dregin upp mynd af fyrirt\u00e6kjum, v\u00f6rum \u00feeirra og kostum og lesendur fr\u00e6ddir \u00ed lei\u00f0inni. Tala\u00f0 hefur veri\u00f0 um \u00fea\u00f0 um nokkurt skei\u00f0 a\u00f0 marka\u00f0sf\u00e6rsla af gamla sk\u00f3lanum heyri br\u00e1tt s\u00f6gunni til e\u00f0a a\u00f0 augl\u00fdsingar virki ekki. \u00d6\u00f0ru m\u00e1li gegnir um fr\u00e1s\u00f6gnina. G\u00f3\u00f0 saga sem vekur eftirtekt lifir lifa \u00ed formi fr\u00e9tta sem s\u00e9rsni\u00f0nar eru fyrir fl\u00f3kinn heim \u00ed n\u00fat\u00edma fj\u00f6lmi\u00f0lun. R\u00e9tt eins og \u00e6vint\u00fdri\u00f0 um Rau\u00f0hettu og \u00falfinn sannar \u00fe\u00e1 skilar fr\u00e1s\u00f6gnin \u00e1rangri \u2013 h\u00fan lifir alla.<\/p>\n
Cohn & Wolfe er stefnum\u00f3tandi r\u00e1\u00f0gjafafyrirt\u00e6ki og vi\u00f0 erum stefnulegir r\u00e1\u00f0gjafar, strateg takt\u00edskir s\u00e9rfr\u00e6\u00f0ingar \u00ed bo\u00f0mi\u00f0lun. Vi\u00f0 skilum af okkur verki sem lei\u00f0ir til hagr\u00e6\u00f0is fyrir vi\u00f0skiptavinina me\u00f0 \u00f6\u00f0ruv\u00edsi vinnua\u00f0fer\u00f0um og a\u00f0fer\u00f0afr\u00e6\u00f0i. A\u00f0fer\u00f0afr\u00e6\u00f0in mi\u00f0ar a\u00f0 \u00fev\u00ed a\u00f0 koma uppl\u00fdsingum \u00e1 framf\u00e6ri og l\u00e1gmarka misv\u00edsun skilabo\u00f0a. \u00deetta er samh\u00e6f bo\u00f0mi\u00f0lun sem er mi\u00f0l\u00e6g st\u00fdring allra skilabo\u00f0a fyrirt\u00e6kisins<\/a> (e. Integrated Corporate Communicaton). Tilgangurinn er a\u00f0 n\u00e1 sam\u00fe\u00e6ttingu firmamerkis e\u00f0a v\u00f6rumerkis og byggist \u00e1 hugsuninni a\u00f0 minnka \u00e1h\u00e6ttu \u00ed rekstri fyrirt\u00e6kja, stofnana, f\u00e9laga og samtaka. \u00dea\u00f0 er me\u00f0al annars gert me\u00f0 fr\u00e9ttum af fyrirt\u00e6kjum og v\u00f6rum \u00feeirra og f\u00e6ra \u00fe\u00e6r n\u00e6r lesendum og hlustendum, b\u00e6\u00f0i \u00feeim sem fyrirt\u00e6ki\u00f0 vill n\u00e1 til og \u00feeirra sem vita ekki af \u00fev\u00ed \u00e1 hverju \u00feeir \u00feurfa \u00e1 a\u00f0 halda. Gott \u00edslenskt nafn er ekki til yfir \u00feennan geira fj\u00f6lmi\u00f0lunar. Upp \u00e1 ensku heitir hann corporate brand journalism<\/em><\/a>. Ef \u00fe\u00e9r, lesandi g\u00f3\u00f0ur, dettur \u00ed hug g\u00f3\u00f0 \u00fe\u00fd\u00f0ing m\u00e1ttu gjarnan senda okkur hana.<\/p>\n Vi\u00f0 a\u00f0sto\u00f0um vi\u00f0skiptavini okkar vi\u00f0 a\u00f0 b\u00faa til v\u00f6rumerki vi\u00f0halda \u00fev\u00ed og styrkja or\u00f0spor \u00feess. Bo\u00f0mi\u00f0lunin, fr\u00e1s\u00f6gnin, fr\u00e9ttin af fyrirt\u00e6kjunum og v\u00f6rum \u00feess, tekur mi\u00f0 af b\u00e6\u00f0i mi\u00f0li og m\u00f3ttakanda. \u00dea\u00f0 leggur grunn a\u00f0 varanlegum \u00e1rangri. Vi\u00f0skiptavinir Cohn & Wolfe geta h\u00e6tt s\u00e9r \u00fat fyrir st\u00edginn \u00ed sk\u00f3ginum \u2013 \u00e6vint\u00fdrin hj\u00e1 okkur eru \u00f6\u00f0ruv\u00edsi.<\/p>\n \u00a0<\/p>\n","protected":false},"excerpt":{"rendered":" Fr\u00e1sagnarformi\u00f0 er \u00e6vaforn lei\u00f0 til a\u00f0 koma skilabo\u00f0um \u00e1lei\u00f0is. F\u00e1\u00f0u Cohn & Wolfe til a\u00f0 segja fr\u00e1 \u00fev\u00ed hva\u00f0 \u00feitt fyrirt\u00e6ki er a\u00f0 gera.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[],"_links":{"self":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts\/158"}],"collection":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/comments?post=158"}],"version-history":[{"count":0,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts\/158\/revisions"}],"wp:attachment":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/media?parent=158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/categories?post=158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/tags?post=158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}