{"id":159,"date":"2014-11-17T15:11:03","date_gmt":"2014-11-17T15:11:03","guid":{"rendered":"https:\/\/workspace.cohnwolfe.is\/index.php\/2014\/11\/17\/neytendur-meta-hreinskilni\/"},"modified":"2014-11-17T15:11:03","modified_gmt":"2014-11-17T15:11:03","slug":"neytendur-meta-hreinskilni","status":"publish","type":"post","link":"https:\/\/workspace.cohnwolfe.is\/index.php\/2014\/11\/17\/neytendur-meta-hreinskilni\/","title":{"rendered":"Neytendur meta hreinskilni"},"content":{"rendered":"

Skilabo\u00f0 fyrirt\u00e6kja eru mikilv\u00e6g. \u00deau eiga a\u00f0 skila s\u00e9r \u00far forstj\u00f3rast\u00f3lnum og til allra starfsmanna. \u00deau eiga a\u00f0 skila s\u00e9r \u00e1n misv\u00edsunar \u00fat til verandi og ver\u00f0andi vi\u00f0skiptavina. Cohn & Wolfe hj\u00e1lpar fyrirt\u00e6kjum a\u00f0 koma sk\u00fdrum skilabo\u00f0um \u00e1lei\u00f0is.\u00a0<\/span><\/h4>\n

<\/p>\n

Vi\u00f0skiptavinir fyrirt\u00e6kja vilja hreinskilna og hei\u00f0arlega umfj\u00f6llun um v\u00f6rur og \u00fej\u00f3nustu umfram anna\u00f0, samkv\u00e6mt ni\u00f0urst\u00f6\u00f0um n\u00fdrrar ranns\u00f3knar sem marka\u00f0sranns\u00f3knarfyrirt\u00e6ki\u00f0 Toluna ger\u00f0i \u00ed j\u00fal\u00ed \u00ed sumar \u00e1 helstu \u00f3skum neytenda. Cohn & Wolfe birti n\u00fdveri\u00f0 ni\u00f0urst\u00f6\u00f0ur ranns\u00f3knarinnar \u00ed sk\u00fdrslunni The Age of Authenticity<\/em><\/a>.\u00a0<\/span><\/p>\n

K\u00f6nnunin var ger\u00f0 \u00ed 12 l\u00f6ndum e\u00f0a m\u00f6rku\u00f0um og voru \u00fear samtals r\u00famlega 12.000 neytendur be\u00f0nir um a\u00f0 merkja hva\u00f0 \u00feeim finnist nau\u00f0synlegt hj\u00e1 fyrirt\u00e6kjum.<\/span><\/p>\n

\u00cd stuttu m\u00e1li skiptir \u00fea\u00f0 neytendur m\u00e1li a\u00f0 fyrirt\u00e6ki\u00f0, firma\u00f0 sem v\u00f6rumerki, mi\u00f0li skilabo\u00f0um s\u00ednum alla lei\u00f0 svo \u00feeir upplifi \u00fea\u00f0 sama hven\u00e6r og hvar sem \u00feeir m\u00e6ta merkingu \u00feess. Skiptir \u00fear engu hvort \u00feeir eru a\u00f0 bor\u00f0 ost e\u00f0a taka umb\u00fa\u00f0irnar af n\u00fdjum fars\u00edma, krafan er \u00e1 heildr\u00e6na st\u00fdringu skilabo\u00f0a fyrirt\u00e6kisins sem n\u00e1 fr\u00e1 skrifstofu forstj\u00f3ra vi\u00f0komandi fyrirt\u00e6kis sem situr \u00fear \u00ed umbo\u00f0i eigenda og ni\u00f0ur til starfsmanna og allt inn \u00ed v\u00f6rurnar sem fyrirt\u00e6ki\u00f0 selur. \u00c1 sama t\u00edma \u00fearf fyrirt\u00e6ki\u00f0 a\u00f0 hlusta \u00e1 vi\u00f0skiptavini s\u00edna. Skilabo\u00f0in eru \u00fev\u00ed alltumlykjandi og samskiptin gagnvirk, \u00fe.e. \u00e1 b\u00e1\u00f0a b\u00f3ga.<\/span><\/p>\n

R\u00edk krafa um r\u00e9ttu skilabo\u00f0in<\/span><\/h3>\n

\u00cd sk\u00fdrslu Cohn & Wolfe kemur fram a\u00f0 tveir \u00fe\u00e6ttir skili \u00feessari ni\u00f0urst\u00f6\u00f0u umfram a\u00f0ra. \u00cd fyrsta lagi hafi fj\u00e1rm\u00e1lahruni\u00f0 valdi\u00f0 \u00fev\u00ed a\u00f0 neytendur geri kr\u00f6fu um hei\u00f0arleika fyrirt\u00e6kja og a\u00f0 s\u00fa krafa skili s\u00e9r alla lei\u00f0. \u00cd \u00f6\u00f0ru lagi hafi t\u00e6knibyltingin breytt miklu, s\u00e9r \u00ed lagi, snjalls\u00edmav\u00e6\u00f0ingin, sem hafi \u00fer\u00fdst \u00e1 forsvarsmenn fyrirt\u00e6kja a\u00f0 koma hreint fram og leyna neytendur engu. \u00deess \u00ed sta\u00f0 ver\u00f0i \u00feeir a\u00f0 f\u00e6ra \u00e1 bor\u00f0 neytenda tr\u00faver\u00f0ugar uppl\u00fdsingar um v\u00f6rur s\u00ednar og eiga \u00ed hreinskilnum samskiptum vi\u00f0 \u00fe\u00e1.\u00a0<\/p>\n

\u00deetta gerum vi\u00f0 hj\u00e1 Cohn & Wolfe<\/span><\/h3>\n

Ni\u00f0urst\u00f6\u00f0ur k\u00f6nnunarinnar eru \u00ed samr\u00e6mi vi\u00f0 a\u00f0fer\u00f0afr\u00e6\u00f0i okkar hj\u00e1 Cohn & Wolfe. \u00d3l\u00edkt \u00f6\u00f0rum stofum sem byggja starf sitt \u00e1 hef\u00f0bundnum marka\u00f0s\u00e1t\u00f6kum og herfer\u00f0um, mi\u00f0ast verklag okkar vi\u00f0 a\u00f0 m\u00e6ta \u00fe\u00f6rfum vi\u00f0skiptavina jafnt og \u00fe\u00e9tt \u00e1 afm\u00f6rku\u00f0um \u00feekkingarsvi\u00f0um.<\/p>\n

N\u00fa \u00feegar samkeppnin hefur har\u00f0na\u00f0 og mi\u00f0lun skilabo\u00f0a er or\u00f0in fl\u00f3knari og d\u00fdrari en \u00e1\u00f0ur lei\u00f0ir okkar n\u00fdja hugsun til hagr\u00e6\u00f0is me\u00f0 \u00f6\u00f0ruv\u00edsi vinnua\u00f0fer\u00f0um og a\u00f0fer\u00f0afr\u00e6\u00f0i sem mi\u00f0ar a\u00f0 \u00fev\u00ed a\u00f0 koma \u00ed veg fyrir misv\u00edsandi skilabo\u00f0.\u00a0<\/span><\/p>\n

A\u00f0fer\u00f0afr\u00e6\u00f0in kallast heildr\u00e6n og mi\u00f0l\u00e6g st\u00fdring allra skilabo\u00f0a fyrirt\u00e6kisins (e. Integrated Corporate Governance Communications). Tilgangur hennar er a\u00f0 n\u00e1 sam\u00fe\u00e6ttingu firmamerkis e\u00f0a v\u00f6rumerkis<\/a> (e. brand integraton). R\u00e1\u00f0gj\u00f6f okkar til fyrirt\u00e6kja grundvallast \u00e1 kunn\u00e1ttu til a\u00f0 n\u00fdta kerfisbundi\u00f0 \u00feekkingu og a\u00f0fer\u00f0afr\u00e6\u00f0ilega n\u00e1lgun bo\u00f0mi\u00f0lunar \u00ed \u00fe\u00e1gu vi\u00f0skiptavinarins.\u00a0<\/span><\/p>\n

\u00de\u00f3tt starfssvi\u00f0 okkar heyri undir almannatengsl, sn\u00faa okkar daglegu st\u00f6rf a\u00f0 \u00fev\u00ed a\u00f0 \u201eb\u00faa til, vi\u00f0halda og styrkja, or\u00f0spor vi\u00f0skiptavina okkar<\/a>\u201c \u00e1 brei\u00f0um bo\u00f0skiptagrunni. Bo\u00f0mi\u00f0lunin tekur mi\u00f0 af \u00feeim markh\u00f3pum sem \u00ed hlut eiga og bo\u00f0r\u00e1sunum sem a\u00f0 \u00feeim liggja. Me\u00f0 \u00fev\u00ed a\u00f0 laga skilabo\u00f0in hverju sinni a\u00f0 b\u00e6\u00f0i mi\u00f0li og m\u00f3ttakanda leggjum vi\u00f0 grunn a\u00f0 varanlegum \u00e1rangri.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Skilabo\u00f0 fyrirt\u00e6kja eru mikilv\u00e6g. \u00deau eiga a\u00f0 skila s\u00e9r \u00far forstj\u00f3rast\u00f3lnum og til allra starfsmanna. \u00deau eiga a\u00f0 skila s\u00e9r \u00e1n misv\u00edsunar \u00fat til verandi og ver\u00f0andi vi\u00f0skiptavina. Cohn & Wolfe hj\u00e1lpar fyrirt\u00e6kjum a\u00f0 koma sk\u00fdrum skilabo\u00f0um \u00e1lei\u00f0is.\u00a0<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[],"_links":{"self":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts\/159"}],"collection":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/comments?post=159"}],"version-history":[{"count":0,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts\/159\/revisions"}],"wp:attachment":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/media?parent=159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/categories?post=159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/tags?post=159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}