{"id":16,"date":"2013-04-29T16:43:52","date_gmt":"2013-04-29T16:43:52","guid":{"rendered":"https:\/\/workspace.cohnwolfe.is\/index.php\/2013\/04\/29\/skipulag-moerkunar-moerkun-og-skoepun-thadh-sem-vidh-gerum\/"},"modified":"2013-04-29T16:43:52","modified_gmt":"2013-04-29T16:43:52","slug":"skipulag-moerkunar-moerkun-og-skoepun-thadh-sem-vidh-gerum","status":"publish","type":"post","link":"https:\/\/workspace.cohnwolfe.is\/index.php\/2013\/04\/29\/skipulag-moerkunar-moerkun-og-skoepun-thadh-sem-vidh-gerum\/","title":{"rendered":"M\u00f6rkun v\u00f6ru og \u00fej\u00f3nustu"},"content":{"rendered":"

Heimsyfirr\u00e1\u00f0 hugmyndanna\u00a0<\/strong><\/h4>\n

Skilgreining Cohn & Wolfe \u00cdslandi \u00e1 m\u00f6rkun (branding):\u00a0<\/em>
Ferli\u00f0 sem nota\u00f0 er til a\u00f0 \u00fer\u00f3a b\u00e6\u00f0i merki og sj\u00e1lfssemd \u00feess.<\/h4>\n

Skilgreining Cohn & Wolfe \u00cdslandi \u00e1 merki (brand):\u00a0<\/em>
Heild allra einkenna, jafnt \u00e1\u00fereifanlegra sem \u00f3\u00e1\u00fereifanlegra, sem gera lofor\u00f0i\u00f0 einstakt.<\/h4>\n

Skilgreining Cohn & Wolfe \u00cdslandi \u00e1 m\u00f6rkun v\u00f6ru e\u00f0a \u00fej\u00f3nustu:\u00a0<\/em>
Skynheild merkisins (heild allra einkenna), \u00fear \u00e1 me\u00f0al tilfinningalegir og samf\u00e9lagslegir \u00fe\u00e6ttir \u00feess, auk sj\u00e1anlegra og \u00e1\u00fereifanlegra eiginleika.<\/h4>\n

{loadposition insidearticle}<\/p>\n

Marka\u00f0sf\u00e6rsla er a\u00f0 vinna me\u00f0 merki – merki v\u00f6ru, \u00fej\u00f3nustu e\u00f0a fyrirt\u00e6kis. G\u00e6\u00f0in eru a\u00f0 finna \u00ed \u00fev\u00ed hversu vel unni\u00f0 er.<\/p>\n

\u00cd verki sn\u00faast almannatengsl um skipulagt og vi\u00f0varandi \u00e1tak til a\u00f0 stofna til og vi\u00f0halda velvild og s\u00e1tt \u00e1 milli fyrirt\u00e6kis og haga\u00f0ila. Me\u00f0 \u00f6\u00f0rum or\u00f0um a\u00f0 skapa tr\u00faver\u00f0ugleika og vi\u00f0halda trausti \u2013 \u00f3l\u00edkt \u00edmynd sem sn\u00fdst um g\u00e6\u00f0i.<\/p>\n

Besta hugmyndin, varan e\u00f0a \u00fej\u00f3nustan er ekki alltaf s\u00fa sem mest selst af. Skynheimurinn er ekki einfaldur. \u00dea\u00f0 er ekki gefi\u00f0 a\u00f0 g\u00e6\u00f0i s\u00e9u metin a\u00f0 ver\u00f0leikum. Ekki satt? Reynslan s\u00fdnir a\u00f0 g\u00e6\u00f0i bo\u00f0mi\u00f0lunar skipta sk\u00f6pum um hverjir sigra \u00ed samkeppni. G\u00e6\u00f0i bo\u00f0mi\u00f0lunar r\u00e1\u00f0ast af \u00fev\u00ed hversu dj\u00fapt er unni\u00f0 me\u00f0 hana. Markmi\u00f0 bo\u00f0mi\u00f0lunar Cohn & Wolfe \u00cdslandi er benda f\u00f3lki \u00e1 \u00fea\u00f0 sem vel er gert svo \u00fea\u00f0 l\u00e6ri a\u00f0 meta g\u00e6\u00f0i.<\/p>\n

Vara, \u00fej\u00f3nusta, ver\u00f0 og bo\u00f0mi\u00f0lun eru lei\u00f0ir a\u00f0 markmi\u00f0um sem v\u00f6rustefnan markar. Stefnur og m\u00e6lanleg markmi\u00f0 bo\u00f0mi\u00f0lunar eru ekki algeng hj\u00e1 \u00edslenskum fyrirt\u00e6kjum. \u00d3s\u00e9rt\u00e6k vandam\u00e1l bo\u00f0mi\u00f0lunar eru oftast leyst me\u00f0 s\u00e9rt\u00e6kum lausnum eins og augl\u00fdsingum e\u00f0a fr\u00e9ttatilkynningum. Kannski er \u00feetta skiljanlegt vegna \u00feess a\u00f0 \u00fea\u00f0 er au\u00f0velt a\u00f0 kaupa augl\u00fdsingu og skrifa fr\u00e9ttatilkynningu.\u00a0<\/p>\n

Vi\u00f0 hj\u00e1 Cohn & Wolfe ver\u00f0um oft v\u00f6r vi\u00f0 misskilning \u00feegar kemur a\u00f0 vali \u00e1 lei\u00f0um til sta\u00f0f\u00e6rslu og m\u00f6rkunar. Alltof margir bo\u00f0a eina lei\u00f0. Margir segja a\u00f0 seljandi v\u00f6ru skipti ekki lengur m\u00e1li. E\u00f0a minna m\u00e1li en varan sem \u00feeir selja. \u00deessir segja a\u00f0 n\u00fa ver\u00f0i a\u00f0 leggja alla \u00e1herslu \u00e1 a\u00f0 marka v\u00f6ru og skapa henni sta\u00f0 \u00ed \u00e1kve\u00f0nu f\u00e9lagslegu umhverfi. Um lei\u00f0 eigi ekki a\u00f0 leggja \u00e1herslu \u00e1 a\u00f0 marka nafn seljanda heldur frekar leggja \u00e1herslu \u00e1 v\u00f6runa.\u00a0<\/p>\n

\u00deetta getur veri\u00f0 r\u00e9tt. En bara \u00ed r\u00e9ttu samhengi. \u00dea\u00f0 fer allt eftir \u00fev\u00ed hver \u00e1 \u00ed hlut. Framlei\u00f0andinn e\u00f0a seljandinn! A\u00f0st\u00e6\u00f0ur seljanda skipta hann verulegu m\u00e1li. \u00dea\u00f0 skiptir m\u00e1li \u00ed hva\u00f0a geira hann er \u00ed og \u00e1 hva\u00f0a marka\u00f0i hann \u00e6tlar a\u00f0 vinna s\u00edna sigra.<\/p>\n

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Heimsyfirr\u00e1\u00f0 hugmyndanna\u00a0 Skilgreining Cohn & Wolfe \u00cdslandi \u00e1 m\u00f6rkun (branding):\u00a0Ferli\u00f0 sem nota\u00f0 er til a\u00f0 \u00fer\u00f3a b\u00e6\u00f0i merki og sj\u00e1lfssemd \u00feess. Skilgreining Cohn & Wolfe \u00cdslandi \u00e1 merki (brand):\u00a0Heild allra einkenna, jafnt \u00e1\u00fereifanlegra sem \u00f3\u00e1\u00fereifanlegra, sem gera lofor\u00f0i\u00f0 einstakt. Skilgreining Cohn & Wolfe \u00cdslandi \u00e1 m\u00f6rkun v\u00f6ru e\u00f0a \u00fej\u00f3nustu:\u00a0Skynheild merkisins (heild allra einkenna), \u00fear \u00e1…<\/p>\n

Read More<\/span>+<\/i><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"_links":{"self":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts\/16"}],"collection":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/comments?post=16"}],"version-history":[{"count":0,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts\/16\/revisions"}],"wp:attachment":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/media?parent=16"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/categories?post=16"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/tags?post=16"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}