<\/p>\n
\u00dea\u00f0 getur veri\u00f0 erfitt a\u00f0 meta n\u00e1kv\u00e6mlega hversu mikils vir\u00f0i fr\u00e9ttin er. \u00dea\u00f0 gerir Cohn & Wolfe \u00cdslandi samt sem \u00e1\u00f0ur. Til \u00feess n\u00fdtir fyrirt\u00e6ki\u00f0 sitt eigi\u00f0 fr\u00e9ttamatskerfi sem kallast NEI (News Evaluation Index).<\/p>\n
NEI-vir\u00f0i\u00f0 byggist \u00e1 n\u00e1kv\u00e6mu mati \u00e1 framsetningu fr\u00e9ttar, innihaldi og \u00e1kve\u00f0num breytum sem \u00fear koma vi\u00f0 s\u00f6gu. \u00dear vi\u00f0 b\u00e6tist mat \u00e1 gildi mi\u00f0ils, t\u00edmasetningar fr\u00e9ttar, lengd hennar og fleira.<\/p>\n
Ekki ver\u00f0a tiltekin h\u00e9r einst\u00f6k d\u00e6mi en \u00fe\u00f3 m\u00e1 nefna a\u00f0 n\u00fdlega rak \u00e1 fj\u00f6rur fr\u00e9ttavaktar Cohn & Wolfe fr\u00e9tt sem metin var \u00e1 hvorki meira n\u00e9 minna en 13.619.277 kr. S\u00fa fr\u00e9tt var, eins og andvir\u00f0i\u00f0 gefur til kynna, afar j\u00e1kv\u00e6\u00f0 \u00ed gar\u00f0 \u00feess fyrirt\u00e6kis sem fjalla\u00f0 var um. Fyrirt\u00e6ki\u00f0 haf\u00f0i \u00e1tt erfitt uppdr\u00e1ttar \u00ed fj\u00f6lmi\u00f0lum vikurnar \u00e1 undan. Vonandi hefur almannatengill fyrirt\u00e6kisins sem \u00fear um r\u00e6ddi fengi\u00f0 vel greitt fyrir s\u00edna vinnu.<\/p>\n
Var fr\u00e9ttin raunverulega svona mikils vir\u00f0i og \u00ed hverju liggja \u00feau ver\u00f0m\u00e6ti? Ef fr\u00e9ttin hefur stu\u00f0la\u00f0 a\u00f0 st\u00f3rauknu trausti \u00ed gar\u00f0 v\u00f6rumerkisins sem s\u00ed\u00f0an getur skila\u00f0 s\u00e9r til d\u00e6mis \u00ed aukinni s\u00f6lu e\u00f0a h\u00e6rra ver\u00f0i \u00fe\u00e1 er svari\u00f0 j\u00e1.<\/p>\n
En trausti\u00f0 skilar s\u00e9r ekki nema \u00fea\u00f0 hv\u00edli \u00e1 sterkum undirst\u00f6\u00f0um. Ef ekki \u00fe\u00e1 m\u00e1 l\u00edkja \u00feessu vi\u00f0 b\u00f3lumyndun \u00ed ver\u00f0br\u00e9favi\u00f0skiptum. \u00dea\u00f0 \u00fearf a\u00f0 vera innist\u00e6\u00f0a fyrir fr\u00e9ttinni \u00fev\u00ed annars sn\u00faast formerkin vi\u00f0 og gr\u00f3\u00f0inn breytist \u00ed tap.<\/p>\n
Og hver tapar? \u00dea\u00f0 eru allir sem a\u00f0 fr\u00e9ttinni koma. Traust \u00e1 v\u00f6rumerki\u00f0 sem um r\u00e6\u00f0ir b\u00fd\u00f0ur hnekki sem og traust \u00e1 fr\u00e9ttastofunni, fr\u00e9ttamanninum sem vann fr\u00e9ttina, vi\u00f0m\u00e6lendum hans og \u00f6llum \u00f6\u00f0rum sem a\u00f0 m\u00e1linu koma.<\/p>\n
M\u00f6rkin milli ritstj\u00f3rnarlegs efnis og kosta\u00f0s efnis hafa a\u00f0 miklu leyti m\u00e1\u00f0st \u00fat \u00e1 s\u00ed\u00f0ustu \u00e1rum. Hj\u00e1 st\u00e6rstu fr\u00e9ttastofum landsins hefur \u00fe\u00f3 veri\u00f0 reynt a\u00f0 skilja \u00fearna \u00e1 milli me\u00f0 sk\u00fdrum h\u00e6tti.<\/p>\n
Kosta\u00f0 efni er \u00feess vir\u00f0i sem borga\u00f0 er fyrir \u00fea\u00f0 hverju sinni en \u00e1 \u00fev\u00ed hv\u00edlir \u00e1kve\u00f0in \u00e1v\u00f6xtunarkrafa. Augl\u00fdsingar eru \u00e1h\u00e6ttufj\u00e1rfesting til skamms t\u00edma sem skila\u00f0 geta miklum ar\u00f0i en stundum er af \u00feeim beint tap.<\/p>\n
Ef kosta\u00f0 efni er dulb\u00fai\u00f0 sem ritstj\u00f3rnarefni getur \u00fea\u00f0 au\u00f0veldlega dregi\u00f0 \u00far trausti og \u00fear me\u00f0 valdi\u00f0 tj\u00f3ni. \u00deeir sem fylgjast me\u00f0 fj\u00f6lmi\u00f0lum vilja gegns\u00e6i og kunna oftast illa vi\u00f0 a\u00f0 l\u00e1ta plata sig. Til a\u00f0 \u00feeir sem n\u00fdta kosta\u00f0 efni komist hj\u00e1 \u00feeirri \u00e1h\u00e6ttu er mikilv\u00e6gt a\u00f0 \u00fea\u00f0 s\u00e9 lj\u00f3st \u00f6llum sem lesa a\u00f0 efni\u00f0 er kosta\u00f0.<\/p>\n
A\u00f0fer\u00f0afr\u00e6\u00f0i Cohn & Wolfe byggir \u00e1 \u00fev\u00ed a\u00f0 n\u00fat\u00edma almannatengsl s\u00e9u fyrst og fremst forv\u00f6rn. Kr\u00edsustj\u00f3rn er l\u00edka hluti af a\u00f0fer\u00f0afr\u00e6\u00f0inni en forv\u00f6rnin minnkar l\u00edkur \u00e1 kr\u00edsum og gerir \u00farlausn \u00feeirra alla jafna au\u00f0veldari.<\/p>\n
\u00dea\u00f0 m\u00e6tti \u00fev\u00ed setja fj\u00e1rfestingu \u00ed almannatengslum undir sama hatt og kaup \u00e1 tryggingum og \u00f6ryggisb\u00fana\u00f0i. Reglulegur fr\u00e9ttaflutningur og t\u00ed\u00f0 samskipti vi\u00f0 vi\u00f0skiptavini og a\u00f0ra haga\u00f0ila er fj\u00e1rfesting til langs t\u00edma.<\/p>\n
Eftirskrift: J\u00e1kv\u00e6\u00f0ur og \u00edtarlegur fr\u00e9ttaflutningur getur veri\u00f0 mikils vir\u00f0i fyrir v\u00f6rumerki og fyrirt\u00e6ki. \u00dea\u00f0 er me\u00f0al annars \u00e1st\u00e6\u00f0an fyrir tilvist almannatengsla sem faggreinar.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[],"_links":{"self":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts\/160"}],"collection":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/comments?post=160"}],"version-history":[{"count":0,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts\/160\/revisions"}],"wp:attachment":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/media?parent=160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/categories?post=160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/tags?post=160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Haf\u00f0u samband ef \u00fe\u00fa hefur \u00e1huga \u00e1 a\u00f0 vita meira um NEI og \u00f6nnur greiningart\u00e6ki Cohn & Wolfe \u00cdslandi e\u00f0a ef \u00fe\u00fa vilt kynnast r\u00e1\u00f0gj\u00f6f um regluleg samskipti vi\u00f0 haga\u00f0ila \u00fe\u00edns fyrirt\u00e6kis og v\u00f6rumerkis. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"