{"id":172,"date":"2015-01-15T13:07:48","date_gmt":"2015-01-15T13:07:48","guid":{"rendered":"https:\/\/workspace.cohnwolfe.is\/index.php\/2015\/01\/15\/utvarpidh-lifir-enn-godhu-lifi\/"},"modified":"2015-01-15T13:07:48","modified_gmt":"2015-01-15T13:07:48","slug":"utvarpidh-lifir-enn-godhu-lifi","status":"publish","type":"post","link":"https:\/\/workspace.cohnwolfe.is\/index.php\/2015\/01\/15\/utvarpidh-lifir-enn-godhu-lifi\/","title":{"rendered":"\u00datvarpi\u00f0 lifir enn g\u00f3\u00f0u l\u00edfi"},"content":{"rendered":"<h4><span style=\"line-height: 1.3em;\">\u00der\u00e1tt fyrir reglubundna sp\u00e1d\u00f3ma um <a href=\"http:\/\/searchenginewatch.com\/sew\/news\/2052169\/ballmer-sees-traditional-media-as-dead-men-walking\" target=\"_blank\" rel=\"noopener\">endalok r\u00f3tgr\u00f3inna fj\u00f6lmi\u00f0la<\/a> (prentmi\u00f0la, \u00fatvarps og sj\u00f3nvarps) og breytinga \u00e1 <a href=\"http:\/\/blogs.sap.com\/innovation\/sales-marketing\/why-brand-media-may-be-the-death-of-traditional-media-3-01251097\" target=\"_blank\" rel=\"noopener\">efni fr\u00e9tta<\/a> \u00fe\u00e1 vir\u00f0ast \u00feeir enn lifa \u00feokkalegu l\u00edfi. N\u00fdveri\u00f0 hefur veri\u00f0 s\u00fdnt fram \u00e1 a\u00f0 \u00fatvarpi\u00f0 vir\u00f0ist enn nokku\u00f0 spr\u00e6kt.\u00a0<\/span><\/h4>\n<p>  <!--more-->  <\/p>\n<p><span style=\"line-height: 1.3em;\">\u00cd <a href=\"http:\/\/qz.com\/325979\" target=\"_blank\" rel=\"noopener\">k\u00f6nnun<\/a> bandar\u00edska bankans Morgan Stanley sem ger\u00f0 var \u00ed n\u00f3vember \u00ed fyrra en var send vi\u00f0skiptavinum hans n\u00fdlega kemur fram a\u00f0 meirihluti \u00fe\u00e1tttakenda hlusta\u00f0i \u00e1 \u00fatvarpsst\u00f6\u00f0var sem senda \u00fat \u00e1 stuttbylgja (86%) og n\u00fdttu s\u00e9r netveituna YouTube (62%) vi\u00f0 neyslu \u00e1 af\u00fereyingu. \u00a0Mun f\u00e6rri notf\u00e6r\u00f0u s\u00e9r \u00fatvarpsst\u00f6\u00f0var sem senda \u00fat \u00e1 netinu, \u00e1 bor\u00f0 vi\u00f0 Sirius XM (19%) og t\u00f3nlistarveitur eins og Spotify (13%).\u00a0<\/span><\/p>\n<p><span style=\"line-height: 1.3em;\">Flestir \u00feeirra sem \u00fe\u00e1tt t\u00f3ku \u00ed k\u00f6nnun Morgan Stanley hlusta \u00e1 \u00fatvarpi\u00f0 \u00ed b\u00edlnum og er \u00fea\u00f0 talin \u00e1st\u00e6\u00f0a \u00feess a\u00f0 bo\u00f0lei\u00f0in lifir \u00e1g\u00e6tis l\u00edfi. \u00a0\u00c1 sama t\u00edma n\u00fdta \u00feeir s\u00e9r netveitur \u00e1 bor\u00f0 vi\u00f0 Spotify og YouTube \u00feegar \u00feeir eru a\u00f0 leita a\u00f0 tilteknu efni, svo sem \u00e1kve\u00f0num t\u00f3nlistarm\u00f6nnum e\u00f0a l\u00f6gum.\u00a0<\/span><\/p>\n<p><span style=\"line-height: 1.3em;\">Skemmst er a\u00f0 minnast \u00feegar 365 mi\u00f0lar h\u00e6ttu \u00fatsendingum \u00e1 <a href=\"http:\/\/www.ruv.is\/frett\/haetta-med-bbc-og-utvarp-latabae\" target=\"_blank\" rel=\"noopener\">BBC World Service<\/a> um mitt \u00e1r 2014. Almenningur var ekki lengi a\u00f0 l\u00e1ta \u00ed s\u00e9r heyra. \u00cd kj\u00f6lfari\u00f0 n\u00e1\u00f0i Vodafone \u00e1 \u00cdslandi samning vi\u00f0 BBC um a\u00f0 setja st\u00f6\u00f0ina aftur \u00ed lofti\u00f0 h\u00e9r \u00e1 landi \u00fear sem f\u00f3lk vill fylgjast me\u00f0 \u00fev\u00ed sem er a\u00f0 gerast.\u00a0<\/span><\/p>\n<p><span style=\"line-height: 1.3em;\"><a href=\"index.php\/hugskot\/ulfaslod\/138-fjoelbreytnin-eykur-adhgengi-adh-upplysingum#.VLZLEMbs00M\" target=\"_blank\" rel=\"noopener\">Cohn &amp; Wolfe<\/a> hefur \u00e1\u00f0ur fjalla\u00f0 um m\u00e1li\u00f0 og bent \u00e1 a\u00f0 fj\u00f6lbreytni er af hinum g\u00f3\u00f0a. \u00dea\u00f0 sk\u00fdrist ekki s\u00edst af \u00fev\u00ed a\u00f0 \u00feegar einn fj\u00f6lmi\u00f0ill sefur \u00e1 ver\u00f0inum \u00fe\u00e1 er annar vakandi.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00der\u00e1tt fyrir reglubundna sp\u00e1d\u00f3ma um endalok r\u00f3tgr\u00f3inna fj\u00f6lmi\u00f0la (prentmi\u00f0la, \u00fatvarps og sj\u00f3nvarps) og breytinga \u00e1 efni fr\u00e9tta \u00fe\u00e1 vir\u00f0ast \u00feeir enn lifa \u00feokkalegu l\u00edfi. N\u00fdveri\u00f0 hefur veri\u00f0 s\u00fdnt fram \u00e1 a\u00f0 \u00fatvarpi\u00f0 vir\u00f0ist enn nokku\u00f0 spr\u00e6kt.\u00a0<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[],"_links":{"self":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts\/172"}],"collection":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/comments?post=172"}],"version-history":[{"count":0,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts\/172\/revisions"}],"wp:attachment":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/media?parent=172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/categories?post=172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/tags?post=172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}