{"id":175,"date":"2015-01-29T13:30:40","date_gmt":"2015-01-29T13:30:40","guid":{"rendered":"https:\/\/workspace.cohnwolfe.is\/index.php\/2015\/01\/29\/verdhmaeti-voerumerkja-mikill-voextur-i-kina\/"},"modified":"2021-04-14T11:56:19","modified_gmt":"2021-04-14T11:56:19","slug":"verdhmaeti-voerumerkja-mikill-voextur-i-kina","status":"publish","type":"post","link":"https:\/\/workspace.cohnwolfe.is\/index.php\/2015\/01\/29\/verdhmaeti-voerumerkja-mikill-voextur-i-kina\/","title":{"rendered":"Ver\u00f0m\u00e6ti v\u00f6rumerkja &#8211; mikill v\u00f6xtur \u00ed K\u00edna"},"content":{"rendered":"<h4>V\u00f6rumerki net\u00fej\u00f3nustunnar <a href=\"http:\/\/www.tencent.com\/en-us\/index.shtmlwpp\" target=\"_blank\" rel=\"noopener\">Tencent<\/a> er efst \u00e1 lista yfir ver\u00f0m\u00e6tustu v\u00f6rumerkin \u00ed K\u00edna um \u00feessar mundir, samkv\u00e6mt n\u00fdjasta <a href=\"http:\/\/www.wpp.com\/wpp\/press\/2015\/jan\/27\/2015-brandz-top-100-most-valuable-chinese-brands\/\" target=\"_blank\" rel=\"noopener\">BrandZ-listanum<\/a>\u00a0yfir hundra\u00f0 ver\u00f0m\u00e6tustu v\u00f6rumerkin \u00fear \u00ed landi. V\u00f6rumerki\u00f0 er meti\u00f0 \u00e1 jafnvir\u00f0i 66 milljar\u00f0a dala. \u00cd \u00f6\u00f0ru s\u00e6ti er netverslunin <a href=\"http:\/\/www.alibaba.com\" target=\"_blank\" rel=\"noopener\">Alibaba<\/a>, sem margir \u00feekkja.<\/h4>\n<p>  <!--more-->  <\/p>\n<p>Talsver\u00f0ra n\u00fdjunga g\u00e6tir \u00e1 v\u00f6rumerkjalistanum \u00feetta \u00e1ri\u00f0. V\u00f6rumerki k\u00ednverska fars\u00edmafyrirt\u00e6kisins China Mobile hefur vermt fyrsta s\u00e6ti\u00f0 fr\u00e1 \u00fev\u00ed a\u00f0standendur BrandZ-listans t\u00f3ku hann fyrst saman \u00e1ri\u00f0 2011. Ver\u00f0m\u00e6ti v\u00f6rumerkisins er 9% l\u00e6gra n\u00fa en \u00ed fyrra og olli breytingin \u00fev\u00ed a\u00f0 fyrirt\u00e6ki\u00f0 f\u00e9ll ni\u00f0ur um tv\u00f6 s\u00e6ti \u00e1 BrandZ-listanum. Tencent hefur aldrei veri\u00f0 \u00ed topps\u00e6tinu en ver\u00f0m\u00e6ti v\u00f6rumerkisins hefur aukist um 95% \u00e1 milli \u00e1ra. \u00de\u00e1 er Alibaba einnig n\u00fdli\u00f0i \u00e1 listanum.<\/p>\n<p>Heildarver\u00f0m\u00e6ti 100 ver\u00f0m\u00e6tustu v\u00f6rumerkja K\u00edna er um 464,2 milljar\u00f0ar dala e\u00f0a sem nemur r\u00famum 61.700 millj\u00f6r\u00f0um \u00edslenskra kr\u00f3na. \u00dea\u00f0 jafngildir um 33-faldri landsframlei\u00f0slu \u00cdslands \u00e1ri\u00f0 2013. Ver\u00f0m\u00e6ti v\u00f6rumerkjanna \u00ed K\u00edna j\u00f3kst um 59% \u00e1 milli \u00e1ra. Annar eins v\u00f6xtur hefur ekki s\u00e9st \u00e1 bygg\u00f0u b\u00f3li n\u00fa um langt skei\u00f0. Til samanbur\u00f0ar eru 100 helstu v\u00f6rumerki heimsins 41% ver\u00f0m\u00e6tari n\u00fa en \u00ed fyrra.<\/p>\n<h3>Styrktu v\u00f6rumerki\u00f0<\/h3>\n<p>BrandZ-listinn s\u00fdnir a\u00f0 fj\u00e1rfesting \u00ed v\u00f6rumerki fyrirt\u00e6kja \u00a0skilar s\u00e9r \u00ed sterkara og ver\u00f0m\u00e6tara fyrirt\u00e6ki.<\/p>\n<p>\u00dea\u00f0 er marka\u00f0sranns\u00f3knarfyrirt\u00e6ki\u00f0<a href=\"http:\/\/www.millwardbrown.com\" target=\"_blank\" rel=\"noopener\"> Millward Brown<\/a>\u00a0sem tekur BrandZ-listann saman \u00e1 hverju \u00e1ri. Millward Brown er hluti af fyrirt\u00e6kjasamsteypunni <a href=\"wpp.com\/wpp\/\" target=\"_blank\" rel=\"noopener\">WPP<\/a>. Fyrirt\u00e6ki innan WPP vinna n\u00e1i\u00f0 saman. Innan samsteypunnar er almannatengslafyrirt\u00e6ki\u00f0 Cohn &amp; Wolfe.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u00f6rumerki net\u00fej\u00f3nustunnar Tencent er efst \u00e1 lista yfir ver\u00f0m\u00e6tustu v\u00f6rumerkin \u00ed K\u00edna um \u00feessar mundir, samkv\u00e6mt n\u00fdjasta BrandZ-listanum\u00a0yfir hundra\u00f0 ver\u00f0m\u00e6tustu v\u00f6rumerkin \u00fear \u00ed landi. V\u00f6rumerki\u00f0 er meti\u00f0 \u00e1 jafnvir\u00f0i 66 milljar\u00f0a dala. \u00cd \u00f6\u00f0ru s\u00e6ti er netverslunin Alibaba, sem margir \u00feekkja.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[],"_links":{"self":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts\/175"}],"collection":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/comments?post=175"}],"version-history":[{"count":1,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts\/175\/revisions"}],"predecessor-version":[{"id":564,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts\/175\/revisions\/564"}],"wp:attachment":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/media?parent=175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/categories?post=175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/tags?post=175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}