{"id":206,"date":"2015-04-10T15:42:36","date_gmt":"2015-04-10T15:42:36","guid":{"rendered":"https:\/\/workspace.cohnwolfe.is\/index.php\/2015\/04\/10\/nutima-almannatengsl-i-forneskjulegum-heimi\/"},"modified":"2015-04-10T15:42:36","modified_gmt":"2015-04-10T15:42:36","slug":"nutima-almannatengsl-i-forneskjulegum-heimi","status":"publish","type":"post","link":"https:\/\/workspace.cohnwolfe.is\/index.php\/2015\/04\/10\/nutima-almannatengsl-i-forneskjulegum-heimi\/","title":{"rendered":"N\u00fat\u00edma almannatengsl \u00ed forneskjulegum heimi"},"content":{"rendered":"

Vissir \u00fe\u00fa a\u00f0 n\u00fdjasta \u00fe\u00e1ttar\u00f6\u00f0in af Game of Thrones<\/a> er r\u00e9tt handan vi\u00f0 horni\u00f0? Ef ekki hefur \u00fe\u00fa sennilega l\u00edti\u00f0 fylgst me\u00f0 vefmi\u00f0lum og samf\u00e9lagsmi\u00f0lum \u00fear sem fr\u00e9ttir um n\u00fdjustu \u00fe\u00e6ttina hafa veri\u00f0 mj\u00f6g \u00e1berandi s\u00ed\u00f0ustu vikurnar. A\u00f0fer\u00f0in sem beitt er vi\u00f0 a\u00f0 kynna \u00fe\u00e6ttina er b\u00e6\u00f0i \u00e1hugaver\u00f0 og \u00f6flug og r\u00edmar vel vi\u00f0 \u00fe\u00e1 a\u00f0fer\u00f0afr\u00e6\u00f0i sem vi\u00f0 hj\u00e1 Cohn & Wolfe fylgjum.<\/h4>\n

<\/p>\n

Kynningarherfer\u00f0in fyrir n\u00fdjustu Game of Thrones \u00fe\u00e1ttar\u00f6\u00f0ina er gott d\u00e6mi um \u00fea\u00f0 hvernig n\u00fat\u00edma almannatengsl virka. \u00c1\u00f0ur en vi\u00f0 kryfjum \u00fea\u00f0 n\u00e1nar skulum vi\u00f0 sko\u00f0a hvernig gamaldags PR-ma\u00f0ur hef\u00f0i r\u00e1\u00f0lagt HBO-sj\u00f3nvarpsst\u00f6\u00f0inni<\/a> a\u00f0 kynna sig.<\/p>\n

Gamli almannatengillinn hef\u00f0i sent \u00fat eina fr\u00e9ttatilkynningu \u00e1 alla \u00e1hugasama fj\u00f6lmi\u00f0la me\u00f0 uppl\u00fdsingum um \u00fe\u00e6ttina og n\u00fameri hj\u00e1 talsmanni \u00feeirra ne\u00f0st. Hef\u00f0i \u00fea\u00f0 virka\u00f0 vel til a\u00f0 kynna \u00fe\u00e6ttina? \u00deeir hef\u00f0u eflaust fengi\u00f0 einhverja umfj\u00f6llun. En kynningin hef\u00f0i vara\u00f0 \u00ed besta falli \u00ed einn dag og veri\u00f0 svipu\u00f0 \u00e1 \u00f6llum mi\u00f0lum. Gamaldags PR-ma\u00f0urinn n\u00e6r ekki \u00feeirri dekkun sem HBO vill.<\/p>\n

Einn mi\u00f0ill, ein fr\u00e9tt<\/h3>\n

PR-f\u00f3lk HBO f\u00f3r a\u00f0ra lei\u00f0. \u00cd sta\u00f0 \u00feess a\u00f0 veita \u00f6llum mi\u00f0lum s\u00f6mu uppl\u00fdsingarnar, s\u00f6mu fr\u00e9ttina, var farin s\u00fa lei\u00f0 a\u00f0 segja \u00f3tal margar fr\u00e9ttir. Eina fyrir hvern mi\u00f0il. Jafnvel margar fyrir suma, me\u00f0 nokkurra daga millibili. Mismunandi f\u00f3lk fer \u00ed vi\u00f0t\u00f6l og segir mismunandi s\u00f6gur. Sami leikarinn getur fari\u00f0 \u00ed vi\u00f0t\u00f6l \u00e1 \u00feremur sj\u00f3nvarpsst\u00f6\u00f0vum og sagt mismunandi s\u00f6gur \u00e1 \u00f6llum. \u00deetta gerist ekki sj\u00e1lfkrafa. \u00deetta er afrakstur vel unninnar PR-strateg\u00edu.<\/p>\n

\u00deessi a\u00f0fer\u00f0afr\u00e6\u00f0i hefur margskonar \u00e1hrif. \u00cd fyrsta lagi er l\u00edklegt a\u00f0 s\u00e1 mi\u00f0ill sem f\u00e6r einn a\u00f0 sitja a\u00f0 \u00e1kve\u00f0inni fr\u00e9tt geri meira \u00far henni en ef stj\u00f3rnendur \u00fear vita a\u00f0 allir a\u00f0rir fj\u00f6lmi\u00f0lar f\u00e1i s\u00f6mu fr\u00e9ttina. Ef fr\u00e9ttin er \u00e1hugaver\u00f0 munu einhverjir a\u00f0rir mi\u00f0lar segja hana l\u00edka og vitna \u00ed \u00fe\u00e1 sem s\u00f6g\u00f0u hana upphaflega. Ver\u00f0a hinir ekki f\u00falir a\u00f0 f\u00e1 ekki \u00feessa skemmtilegu fr\u00e9tt? Alls ekki, \u00feeir f\u00e1 a\u00f0ra fr\u00e9tt \u00e1 morgun e\u00f0a hinn. Fr\u00e9tt sem enginn annar en \u00feeir f\u00e1, fr\u00e9tt sem a\u00f0rir ver\u00f0a a\u00f0 vitna \u00ed \u00fe\u00e1 til a\u00f0 segja.<\/p>\n

\u00cd \u00f6\u00f0ru lagi hefur \u00feessi a\u00f0fer\u00f0afr\u00e6\u00f0i \u00feau \u00e1hrif a\u00f0 umfj\u00f6llunin er stanslaus. Fyrir \u00fe\u00e1 sem fylgjast me\u00f0 m\u00f6rgum fr\u00e9ttaveitum, hvort sem er beint e\u00f0a \u00ed gegnum samf\u00e9lagsmi\u00f0lana, er alltaf eitthva\u00f0 n\u00fdtt a\u00f0 fr\u00e9tta. \u00dea\u00f0 er n\u00fd fr\u00e9tt \u00e1 hverjum degi, margar \u00e1 dag fyrir \u00fe\u00e1 sem hafa fyrir \u00fev\u00ed a\u00f0 leita. Hver fr\u00e9tt \u00fearf ekki a\u00f0 vera merkileg. En fyrir \u00fe\u00e1 sem eru spenntir fyrir n\u00fdju \u00fe\u00e1ttunum er alla daga eitthva\u00f0 \u00ed fr\u00e9ttum sem minnir \u00fe\u00e1 \u00e1 a\u00f0 n\u00fa styttist \u00ed a\u00f0 \u00feeir komi \u00ed s\u00fdningar.<\/p>\n

\u00cd \u00feri\u00f0ja lagi virkar \u00fea\u00f0 sem f\u00e6r svona mikla athygli \u00ed fj\u00f6lmi\u00f0lum jafnvel enn meira spennandi \u00e1 \u00fe\u00e1 sem fylgjast me\u00f0. Ef \u00feetta v\u00e6ri ekki spennandi, af hverju \u00e6ttu fj\u00f6lmi\u00f0lar a\u00f0 vera a\u00f0 segja endalausar fr\u00e9ttir af \u00feessu?<\/p>\n

Seg\u00f0u f\u00f3lki s\u00f6gur<\/h3>\n

En hvernig fara PR-menn HBO a\u00f0 \u00feessu? Til a\u00f0 byrja me\u00f0 eru \u00feeir me\u00f0 gott efni \u00ed h\u00f6ndunum. \u00dea\u00f0 hj\u00e1lpar alltaf. \u00dea\u00f0 er mikill \u00e1hugi \u00e1 \u00feessum \u00fe\u00e1ttum en me\u00f0 \u00feessari PR-herfer\u00f0 tekst \u00feeim a\u00f0 auka hann verulega.<\/p>\n

Lykillinn a\u00f0 \u00fev\u00ed sem \u00feeir gera er samt lygilega einfaldur. F\u00f3lk vill heyra s\u00f6gur. \u00deeir segja f\u00f3lki s\u00f6gur. Hver fr\u00e9tt \u00fearf ekki a\u00f0 vera merkileg, e\u00f0a h\u00f6f\u00f0a til allra. Ef ein fr\u00e9tt f\u00e6r mikla athygli er allt \u00ed lagi \u00fe\u00f3 a\u00f0rar f\u00e1i minni. S\u00f6gurnar h\u00f6f\u00f0a til mismunandi f\u00f3lks \u00e1 mismunandi h\u00e1tt. \u00deannig getur fr\u00e9tt sem ver\u00f0ur til \u00fat fr\u00e1 vi\u00f0tali sem einhver af leikurunum fer \u00ed veri\u00f0 um eitt \u00ed Bandar\u00edkjunum, um eitthva\u00f0 allt anna\u00f0 \u00ed heimalandi \u00feess leikara, og um alls \u00f3l\u00edkan b\u00fat \u00far vi\u00f0talinu \u00ed \u00feri\u00f0ja landinu.<\/p>\n

Ein fj\u00f6\u00f0ur ver\u00f0ur a\u00f0 sj\u00f6 kj\u00faklingum<\/h3>\n

D\u00e6mi um \u00feetta s\u00ed\u00f0asta m\u00e1tti sj\u00e1 \u00ed vikunni \u00feegar leikarinn Peter Dinklage<\/a> f\u00f3r \u00ed vi\u00f0tal \u00ed \u00fe\u00e6ttinum Daily Show hj\u00e1 Jon Stewart<\/a>. \u00d3tal fr\u00e9ttaveitur unnu fr\u00e9ttir upp \u00far \u00feessu vi\u00f0tali. \u00c1 \u00cdslandi var fr\u00e9ttin sem N\u00fat\u00edminn<\/a>, V\u00edsir<\/a>, MBL<\/a> og fleiri s\u00f6g\u00f0u s\u00fa a\u00f0 \u00edslenski kraftaj\u00f6tuninn Haf\u00fe\u00f3r J\u00fal\u00edus Bj\u00f6rnsson<\/a>, sem fer me\u00f0 hlutverk \u00ed \u00fe\u00e1ttunum, hafi bor\u00f0a\u00f0 sj\u00f6 heila kj\u00faklinga \u00ed einni m\u00e1lt\u00ed\u00f0.<\/p>\n

Fr\u00e9ttin sj\u00e1lf er ekki merkileg. Ef h\u00fan v\u00e6ri \u00fea\u00f0 eina sem hef\u00f0i komi\u00f0 \u00ed fr\u00e9ttum \u00e1 \u00cdslandi um \u00fe\u00e6ttina \u00fe\u00e1 v\u00e6ri h\u00fan jafnvel hall\u00e6risleg. En \u00fear sem h\u00fan er bara l\u00edtill hlekkur \u00ed langri fr\u00e9ttake\u00f0ju um n\u00fdju \u00fe\u00e6ttina ver\u00f0ur h\u00fan til \u00feess a\u00f0 halda \u00e1huga \u00feeirra sem b\u00ed\u00f0a eftir n\u00fdju \u00fe\u00e1ttunum. Um lei\u00f0 og h\u00fan se\u00f0ur hungri\u00f0 \u00ed n\u00fdjar fr\u00e9ttir ver\u00f0ur h\u00fan l\u00edka til \u00feess a\u00f0 \u00fea\u00f0 mun aukast aftur flj\u00f3tlega \u00fear sem v\u00e6ntingar um meira efni hafa aukist. En \u00fe\u00e1 ver\u00f0ur eflaust komin n\u00fd fr\u00e9tt um eitthva\u00f0 allt anna\u00f0 tengt \u00fe\u00e1ttunum.<\/p>\n

Vi\u00f0 segjum s\u00f6gur<\/h3>\n

PR-herfer\u00f0 HBO er gott d\u00e6mi um beitingu n\u00fat\u00edma almannatengsla. H\u00fan notast vi\u00f0 s\u00f6mu a\u00f0fer\u00f0afr\u00e6\u00f0i og vi\u00f0 hj\u00e1 Cohn & Wolfe vinnum eftir. Vi\u00f0 viljum ekki senda \u00fat \u00feurrar fr\u00e9ttatilkynningar. \u00dea\u00f0 er gamla a\u00f0fer\u00f0afr\u00e6\u00f0in. H\u00fan er lei\u00f0inleg og \u00far s\u00e9r gengin. Vi\u00f0 viljum gera betur. Vi\u00f0 viljum segja s\u00f6gur.<\/p>\n","protected":false},"excerpt":{"rendered":"

Vissir \u00fe\u00fa a\u00f0 n\u00fdjasta \u00fe\u00e1ttar\u00f6\u00f0in af Game of Thrones er r\u00e9tt handan vi\u00f0 horni\u00f0? Ef ekki hefur \u00fe\u00fa sennilega l\u00edti\u00f0 fylgst me\u00f0 vefmi\u00f0lum og samf\u00e9lagsmi\u00f0lum \u00fear sem fr\u00e9ttir um n\u00fdjustu \u00fe\u00e6ttina hafa veri\u00f0 mj\u00f6g \u00e1berandi s\u00ed\u00f0ustu vikurnar. A\u00f0fer\u00f0in sem beitt er vi\u00f0 a\u00f0 kynna \u00fe\u00e6ttina er b\u00e6\u00f0i \u00e1hugaver\u00f0 og \u00f6flug og r\u00edmar vel vi\u00f0 \u00fe\u00e1…<\/p>\n

Read More<\/span>+<\/i><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[],"_links":{"self":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts\/206"}],"collection":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/comments?post=206"}],"version-history":[{"count":0,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts\/206\/revisions"}],"wp:attachment":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/media?parent=206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/categories?post=206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/tags?post=206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}