{"id":219,"date":"2015-05-28T10:28:45","date_gmt":"2015-05-28T10:28:45","guid":{"rendered":"https:\/\/workspace.cohnwolfe.is\/index.php\/2015\/05\/28\/apple-verdhmaetasta-voerumerki-i-heimi\/"},"modified":"2021-04-14T11:52:52","modified_gmt":"2021-04-14T11:52:52","slug":"apple-verdhmaetasta-voerumerki-i-heimi","status":"publish","type":"post","link":"https:\/\/workspace.cohnwolfe.is\/index.php\/2015\/05\/28\/apple-verdhmaetasta-voerumerki-i-heimi\/","title":{"rendered":"Apple ver\u00f0m\u00e6tasta v\u00f6rumerki \u00ed heimi"},"content":{"rendered":"

Apple tr\u00f3nir \u00e1 toppinum sem ver\u00f0m\u00e6tasta v\u00f6rumerki \u00ed heimi, samkv\u00e6mt n\u00fdjasta BrandZ-listanum<\/a>\u00a0yfir 100 ver\u00f0m\u00e6tustu v\u00f6rumerki \u00ed heimi. Google vermdi topps\u00e6ti\u00f0 \u00ed fyrra og var Apple \u00fe\u00e1 \u00ed \u00f6\u00f0ru s\u00e6ti.<\/h4>\n

<\/p>\n

Apple hefur \u00e1\u00f0ur vermt topps\u00e6ti\u00f0. Ver\u00f0m\u00e6ti v\u00f6rumerkisins nemur 247 millj\u00f6r\u00f0um dala, jafnvir\u00f0i 33.000 milljar\u00f0a \u00edslenskra kr\u00f3na. Ver\u00f0m\u00e6ti\u00f0 hefur aukist um 67% fr\u00e1 \u00fev\u00ed \u00ed fyrra. Helsta \u00e1st\u00e6\u00f0an fyrir \u00fev\u00ed a\u00f0 Apple keyrir fram \u00far Google er g\u00f3\u00f0 sala \u00e1 n\u00fdjasta snjalls\u00edmanum, iPhone 6 og mikil n\u00fdsk\u00f6pun innan veggja Apple.<\/span><\/p>\n

K\u00ednverskum fyrirt\u00e6kjum fj\u00f6lgar<\/h3>\n

Listinn yfir ver\u00f0m\u00e6tustu v\u00f6rumerki heims er birtur einu sinni \u00e1ri og er \u00feetta t\u00edunda \u00e1ri\u00f0 sem \u00fea\u00f0 er gert. Helstu \u00e1lyktanirnar sem draga m\u00e1 af st\u00f6\u00f0u v\u00f6rumerkja \u00e1 listanum \u00ed \u00e1r er a\u00f0 ver\u00f0m\u00e6ti bandar\u00edskra og k\u00ednverskra v\u00f6rumerkja er a\u00f0 aukast \u00e1 me\u00f0an \u00feau evr\u00f3psku standa \u00ed sta\u00f0. \u00c1 listanum yfir 100 ver\u00f0m\u00e6tustu v\u00f6rumerki heims eru 14 k\u00ednversk fyrirt\u00e6ki. \u00deegar BrandZ-listinn var fyrst birtur \u00e1ri\u00f0 2006 var eitt fyrirt\u00e6ki skr\u00e1\u00f0 \u00ed K\u00edna \u00e1 listanum yfir \u00feau 100 ver\u00f0m\u00e6tustu.\u00a0<\/p>\n

Evr\u00f3psk fyrirt\u00e6ki \u00ed vanda<\/p>\n

\u00c1 \u00feessum t\u00edu \u00e1rum sem li\u00f0in eru s\u00ed\u00f0an BrandZ-listinn var birtur \u00ed fyrsta sinn hefur ver\u00f0m\u00e6ti fyrirt\u00e6kja sem eru \u00e1 listanum aukist um 126%. Ver\u00f0m\u00e6ti fyrirt\u00e6kja fr\u00e1 K\u00edna hefur aukist langmest \u00e1 \u00feessu t\u00edmabili, og hefur ver\u00f0m\u00e6ti\u00f0 r\u00famlega t\u00edfaldast. Ver\u00f0m\u00e6ti fyrirt\u00e6kja \u00ed Bandar\u00edkjunum er 137% h\u00e6rra n\u00fa en fyrir t\u00edu \u00e1rum. Ver\u00f0m\u00e6ti fyrirt\u00e6kja sem skr\u00e1\u00f0 eru \u00ed Evr\u00f3pu hefur a\u00f0eins aukist um 31% \u00e1 \u00feessum t\u00edu \u00e1rum. \u00dea\u00f0 \u00feykir endurspegla \u00fe\u00e1erfi\u00f0leika sem fyrirt\u00e6ki \u00ed \u00e1lfunni gl\u00edma vi\u00f0. S\u00ed\u00f0asta \u00e1r endurspeglar \u00fea\u00f0 en \u00fe\u00e1 dr\u00f3st marka\u00f0sver\u00f0m\u00e6ti fyrirt\u00e6kja \u00ed Evr\u00f3pu saman um 9,3% \u00e1 milli \u00e1ra. \u00c1 sama t\u00edma j\u00f3kst ver\u00f0m\u00e6ti bandar\u00edskra fyrirt\u00e6kja um 15%.\u00a0<\/p>\n

\u00c1 listanum yfir 100 ver\u00f0m\u00e6tustu fyrirt\u00e6ki heims eru a\u00f0eins 24 evr\u00f3psk sem er 11 fyrirt\u00e6kjum f\u00e6rra en fyrir \u00e1ratug. K\u00ednversk fyrirt\u00e6ki hafa teki\u00f0 s\u00e6ti \u00feeirra evr\u00f3pska sem hafa horfi\u00f0 af listanum.\u00a0<\/p>\n

Styrktu v\u00f6rumerki\u00f0<\/h3>\n

BrandZ-listinn s\u00fdnir a\u00f0 fj\u00e1rfesting \u00ed v\u00f6rumerki fyrirt\u00e6kja \u00a0skilar s\u00e9r \u00ed sterkara og ver\u00f0m\u00e6tara fyrirt\u00e6ki.<\/p>\n

\u00dea\u00f0 er marka\u00f0sranns\u00f3knarfyrirt\u00e6ki\u00f0 Millward Brown \u00a0sem tekur BrandZ-listann saman \u00e1 hverju \u00e1ri. Millward Brown<\/a> er hluti af fyrirt\u00e6kjasamsteypunni WPP<\/a>. Fyrirt\u00e6ki innan WPP vinna n\u00e1i\u00f0 saman. Innan samsteypunnar er almannatengslafyrirt\u00e6ki\u00f0 Cohn & Wolfe.<\/p>\n","protected":false},"excerpt":{"rendered":"

Apple tr\u00f3nir \u00e1 toppinum sem ver\u00f0m\u00e6tasta v\u00f6rumerki \u00ed heimi, samkv\u00e6mt n\u00fdjasta BrandZ-listanum\u00a0yfir 100 ver\u00f0m\u00e6tustu v\u00f6rumerki \u00ed heimi. Google vermdi topps\u00e6ti\u00f0 \u00ed fyrra og var Apple \u00fe\u00e1 \u00ed \u00f6\u00f0ru s\u00e6ti.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[],"_links":{"self":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts\/219"}],"collection":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/comments?post=219"}],"version-history":[{"count":1,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts\/219\/revisions"}],"predecessor-version":[{"id":541,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts\/219\/revisions\/541"}],"wp:attachment":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/media?parent=219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/categories?post=219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/tags?post=219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}