<\/p>\n
Reksturinn gengur illa, vi\u00f0skiptavinum f\u00e6kkar og tilvist fyrirt\u00e6kisins heyrir s\u00ed\u00f0an s\u00f6gunni til.\u00a0<\/p>\n
Hverju s\u00e6tir?<\/p>\n
Bandar\u00edska t\u00e6knifyrirt\u00e6ki\u00f0 Apple vermir efsta s\u00e6ti\u00f0 sem ver\u00f0m\u00e6tasta v\u00f6rumerki heims, samkv\u00e6mt ni\u00f0urst\u00f6\u00f0um BrandZ-listans sem birtur var n\u00fdveri\u00f0. Google var \u00ed topps\u00e6tinu \u00e1 s\u00ed\u00f0asta \u00e1ri.\u00a0<\/p>\n
\u00cd sk\u00fdrslu<\/a> bandar\u00edska marka\u00f0sranns\u00f3knarfyrirt\u00e6kisins Millard Brown, sem BrandZ tilheyrir, er leita\u00f0 sk\u00fdringa \u00e1 \u00fev\u00ed hvers vegna einu fyrirt\u00e6ki vegnar vel en \u00f6\u00f0ru ekki.\u00a0<\/p>\n Helstu ni\u00f0urst\u00f6\u00f0ur sk\u00fdrslunnar eru me\u00f0al annars \u00fe\u00e6r a\u00f0 \u00ed har\u00f0ri samkeppni \u00e1 marka\u00f0i og t\u00edmum fl\u00f3knari skilabo\u00f0a ver\u00f0i a\u00f0 leita n\u00fdrrar hugsunar. Til n\u00fdrra almannatengsla. Til hugsunar sem lei\u00f0ir til hagr\u00e6\u00f0is. Ein \u00feeirra lei\u00f0a er a\u00f0 samh\u00e6fa skilabo\u00f0 innan fyrirt\u00e6kisins.\u00a0<\/p>\n \u00deessi lei\u00f0 til hagr\u00e6\u00f0ingar sem nefnd er \u00ed sk\u00fdrslunni kallast samh\u00e6f bo\u00f0mi\u00f0lun (e. integrated corporate governance communications) e\u00f0a heildr\u00e6n og mi\u00f0l\u00e6g st\u00fdring allra skilabo\u00f0a fyrirt\u00e6kisins \u00ed \u00fev\u00ed markmi\u00f0i a\u00f0 minnka misv\u00edsun skilabo\u00f0a. Tilgangurinn er a\u00f0 n\u00e1 sam\u00fe\u00e6ttingu firmamerkis e\u00f0a v\u00f6rumerkis (e. brand integration)<\/a>. Sam\u00fe\u00e6tting n\u00e6st \u00feegar upplifun vi\u00f0skiptavina er samskonar hven\u00e6r og hvar sem \u00feeir m\u00e6ta merkinu og er hi\u00f0 endanlega markmi\u00f0 bo\u00f0mi\u00f0lunararkitekt\u00farsins (e. communication architecture).\u00a0<\/p>\n Me\u00f0 \u00feetta \u00ed huga er engin tilviljun a\u00f0 Apple er ver\u00f0m\u00e6tasta v\u00f6rumerki heims.\u00a0<\/p>\n Kynntu \u00fe\u00e9r r\u00e1\u00f0gj\u00f6f Cohn & Wolfe, lestu \u00falfasl\u00f3\u00f0ina<\/a> og sj\u00e1\u00f0u hvernig kaup \u00e1 r\u00e1\u00f0gj\u00f6f s\u00e9rfr\u00e6\u00f0inga<\/a> getur fest fyrirt\u00e6ki\u00f0 \u00ed sessi.<\/p>\n","protected":false},"excerpt":{"rendered":" Sum fyrirt\u00e6ki vir\u00f0ast gera allt r\u00e9tt. V\u00f6rumerki fyrirt\u00e6kisins sl\u00e6r \u00ed gegn, vi\u00f0skiptavinir \u00feess b\u00ed\u00f0a \u00ed r\u00f6\u00f0um eftir n\u00fdjustu v\u00f6runni. \u00c1 sama t\u00edma gengur \u00f6\u00f0rum fyrirt\u00e6kjum me\u00f0 g\u00f3\u00f0ar v\u00f6rur ekki jafn vel a\u00f0 f\u00f3ta sig.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[],"_links":{"self":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts\/220"}],"collection":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/comments?post=220"}],"version-history":[{"count":0,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts\/220\/revisions"}],"wp:attachment":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/media?parent=220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/categories?post=220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/tags?post=220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Samh\u00e6f\u00f0 bo\u00f0mi\u00f0lun kemur fyrirt\u00e6kinu \u00e1 toppinn<\/h3>\n