{"id":222,"date":"2015-06-25T11:31:41","date_gmt":"2015-06-25T11:31:41","guid":{"rendered":"https:\/\/workspace.cohnwolfe.is\/index.php\/2015\/06\/25\/wpp-stofnar-fyrirtaeki-medh-snapchat\/"},"modified":"2021-04-14T11:52:52","modified_gmt":"2021-04-14T11:52:52","slug":"wpp-stofnar-fyrirtaeki-medh-snapchat","status":"publish","type":"post","link":"https:\/\/workspace.cohnwolfe.is\/index.php\/2015\/06\/25\/wpp-stofnar-fyrirtaeki-medh-snapchat\/","title":{"rendered":"WPP stofnar fyrirt\u00e6ki me\u00f0 Snapchat"},"content":{"rendered":"<h4>Breska dagbla\u00f0i\u00f0 Daily Mail, samf\u00e9lagsmi\u00f0illinn <a href=\"https:\/\/www.snapchat.com\/\" target=\"_blank\" rel=\"noopener\">Snapchat<\/a> og al\u00fej\u00f3\u00f0lega fyrirt\u00e6kjasamsteypan WPP hafa stofna\u00f0 saman fyrirt\u00e6ki\u00f0 Truffle Pig. Fyrirt\u00e6ki\u00f0 framlei\u00f0ir stafr\u00e6nt efni me\u00f0 n\u00fdst\u00e1rlegum h\u00e6tti.\u00a0<\/h4>\n<p>  <!--more-->  <\/p>\n<p>Greint var fr\u00e1 stofnun fyrirt\u00e6kisins \u00e1 r\u00e1\u00f0stefnunni <a href=\"https:\/\/www.canneslions.com\/\" target=\"_blank\" rel=\"noopener\">Cannes Lions International Festival of Creativity<\/a>\u00a0sem haldin er \u00e1rlega \u00ed Frakklandi. \u00deetta er einhver st\u00e6rsta r\u00e1\u00f0stefna heims innan augl\u00fdsingageirans, almannatengsla og hins skapandi geira.\u00a0<\/p>\n<p>Martin Sorrell, stofnandi og forstj\u00f3ri WPP, segir um m\u00e1li\u00f0 \u00e1 <a href=\"http:\/\/wpp.com\/wpp\/investor\/financialnews\/2015\/jun\/23\/wpp-dailymail-and-snapchat-partner-to-launch-content-marketing-company-truffle-pig\/\" target=\"_blank\" rel=\"noopener\">vef WPP<\/a>, a\u00f0 hinn stafr\u00e6ni heimur s\u00e9 st\u00fatfullur af efni. En neytendur leiti eftir g\u00e6\u00f0um. Truffle Pig muni sameina \u00fea\u00f0 besta sem til er, n\u00fdta s\u00e9r fr\u00e1sagnarformi\u00f0 \u00ed sagnahef\u00f0inni til a\u00f0 koma bo\u00f0um \u00e1lei\u00f0is en um lei\u00f0 styrkja v\u00f6rumerki vi\u00f0skiptavina sinna og festa \u00feau \u00ed sessi. \u00a0<\/p>\n<p>Truffle Pig mun birta efni fyrsta kasti\u00f0 \u00e1 vef Daily Mail, Elite Daily og Snapchat og \u00fer\u00f3a efnisveituna og bo\u00f0mi\u00f0lunina \u00fear. \u00cd kj\u00f6lfari\u00f0 ver\u00f0ur efni\u00f0 birt \u00e1 \u00f6\u00f0rum bo\u00f0r\u00e1sum.\u00a0<\/p>\n<p>Forstj\u00f3ri Truffle Pig er <a href=\"https:\/\/www.linkedin.com\/pub\/alexander-jutkowitz\/69\/6b1\/732\" target=\"_blank\" rel=\"noopener\">Alexander Jutkowitz<\/a>, sem \u00e1\u00f0ur var forstj\u00f3ri marka\u00f0s-, r\u00e1\u00f0gjafa- og augl\u00fdsingafyrirt\u00e6kisins <a href=\"http:\/\/www.groupsjr.com\/\" target=\"_blank\" rel=\"noopener\">Group SJR<\/a>\u00a0\u00e1samt \u00fev\u00ed a\u00f0 vera yfir n\u00fdsk\u00f6punarm\u00e1lum hj\u00e1 <a href=\"http:\/\/www.hkstrategies.com\/\" target=\"_blank\" rel=\"noopener\">Hill-Knowlton Strategies<\/a>. H\u00f6fu\u00f0st\u00f6\u00f0var fyrirt\u00e6kisins ver\u00f0a \u00ed New York \u00ed Bandar\u00edkjunum.\u00a0<\/p>\n<p>WPP er lei\u00f0andi fyrirt\u00e6ki \u00e1 svi\u00f0i bo\u00f0mi\u00f0lunar \u00e1 heimsv\u00edsu. Undir fyrirt\u00e6kjahatti WPP eru fj\u00f6ldi heims\u00feekktra fyrirt\u00e6kja, \u00fear \u00e1 me\u00f0al Ogilvy &amp; Mather Worldwide, <a href=\"http:\/\/www.burson-marsteller.com\/\" target=\"_blank\" rel=\"noopener\">Burson-Marsteller<\/a>, <a href=\"http:\/\/www.yr.com\/\" target=\"_blank\" rel=\"noopener\">Young &amp; Rubicam<\/a> og Cohn &amp; Wolfe, sem er me\u00f0 skrifstofu \u00ed Reykjav\u00edk.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Breska dagbla\u00f0i\u00f0 Daily Mail, samf\u00e9lagsmi\u00f0illinn Snapchat og al\u00fej\u00f3\u00f0lega fyrirt\u00e6kjasamsteypan WPP hafa stofna\u00f0 saman fyrirt\u00e6ki\u00f0 Truffle Pig. Fyrirt\u00e6ki\u00f0 framlei\u00f0ir stafr\u00e6nt efni me\u00f0 n\u00fdst\u00e1rlegum h\u00e6tti.\u00a0<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[],"_links":{"self":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts\/222"}],"collection":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/comments?post=222"}],"version-history":[{"count":1,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts\/222\/revisions"}],"predecessor-version":[{"id":540,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts\/222\/revisions\/540"}],"wp:attachment":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/media?parent=222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/categories?post=222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/tags?post=222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}