{"id":224,"date":"2015-07-31T16:52:31","date_gmt":"2015-07-31T16:52:31","guid":{"rendered":"https:\/\/workspace.cohnwolfe.is\/index.php\/2015\/07\/31\/greitt-fyrir-hugtak-en-ekki-handtak\/"},"modified":"2015-07-31T16:52:31","modified_gmt":"2015-07-31T16:52:31","slug":"greitt-fyrir-hugtak-en-ekki-handtak","status":"publish","type":"post","link":"https:\/\/workspace.cohnwolfe.is\/index.php\/2015\/07\/31\/greitt-fyrir-hugtak-en-ekki-handtak\/","title":{"rendered":"Greitt fyrir hugtak en ekki handtak"},"content":{"rendered":"<h4>Miki\u00f0 er tala\u00f0 um \u00fea\u00f0 a\u00f0 dregi\u00f0 hafi \u00far eftirspurn og a\u00f0 heimshagkerfi\u00f0 hafi ekki teki\u00f0 vi\u00f0 s\u00e9r eins og vonir st\u00f3\u00f0u til \u00ed kj\u00f6lfar fj\u00e1rm\u00e1lakreppunnar. En hver \u00e6tli \u00e1st\u00e6\u00f0an s\u00e9 fyrir \u00fev\u00ed?\u00a0<\/h4>\n<p>  <!--more-->  <\/p>\n<p>Svari\u00f0 er einfalt: T\u00e6knin.\u00a0<\/p>\n<p>Undirliggjandi breytingar sem fj\u00e1rm\u00e1lakreppan hefur leitt til \u00feess a\u00f0 n\u00fa er miklu \u00f3d\u00fdrara a\u00f0 b\u00faa til ver\u00f0m\u00e6ti en \u00e1\u00f0ur.\u00a0<\/p>\n<p>\u00deetta lei\u00f0ir til \u00feess a\u00f0 eftirspurn dregst saman.<\/p>\n<p>T\u00e6knin er or\u00f0in hugsanleg \u00e1st\u00e6\u00f0a \u00feessa a\u00f0 endursko\u00f0a \u00fearf hagsp\u00e1r helstu landa til l\u00e6kkunar. Ef \u00feetta gengur eftir mun v\u00f6xturinn haldast \u00e1fram l\u00e1gur &#8211; nema forsendur hagvaxtar ver\u00f0i endursko\u00f0a\u00f0ur.\u00a0<\/p>\n<p>\u00a0<\/p>\n<h3>Gartner sp\u00e1ir \u00ed framt\u00ed\u00f0ina<span style=\"color: #135cae; font-family: Helvetica, Arial, sans-serif; font-size: 13px; font-weight: bold; line-height: 1.3em;\">\u00a0<\/span><\/h3>\n<p>S\u00e9rfr\u00e6\u00f0ingar greiningarfyrirt\u00e6kisins Gartner telja einmitt a\u00f0 \u00e1 n\u00e6stu \u00feremur \u00e1rum, \u00fe.e. \u00e1ri\u00f0 2018, muni snjallt\u00e6ki og t\u00e6kniv\u00e6\u00f0ing skila \u00fev\u00ed a\u00f0 rekstrarkostna\u00f0ur fyrirt\u00e6kja dregst saman um 30%. A\u00f0 sama skapi breytast \u00e1herslur.<\/p>\n<p>Gartner segir semsagt framt\u00ed\u00f0ina fjalla meira um a\u00f0 f\u00e1 greitt fyrir hugtak en handtak.\u00a0<\/p>\n<p>\u00deessu sp\u00e1ir Gartner:<\/p>\n<ul>\n<li>Meiri \u00e1hersla en \u00e1\u00f0ur \u00e1 hreyfanlega t\u00f6lvunotkun og kl\u00e6\u00f0anlega t\u00e6kni (e. wearable decives) \u00e1 bor\u00f0 vi\u00f0 snjall\u00far og a\u00f0ra stafr\u00e6nar gr\u00e6jur. \u00a0<\/li>\n<li><\/li>\n<li><span style=\"font-size: 12.1599998474121px; line-height: 1.3em;\">Nettenging nytjahluta ( e. Internet of things). \u00deetta er helsta byltingin \u00ed fjarskiptum og gagnaflutningum. \u00dearna er b\u00fana\u00f0ur tengdur vi\u00f0 annan b\u00fana\u00f0, safnar g\u00f6gnum og uppl\u00fdsingum sem hann mi\u00f0lar \u00e1fram. \u00deetta mun auka t\u00e6kniv\u00e6\u00f0ingu fyrirt\u00e6kja.<\/span><\/li>\n<li>Nettenging nytjahluta mun skila s\u00e9r \u00ed gagnafl\u00f3\u00f0i. \u00dea\u00f0 ver\u00f0ur til \u00f3heyrilegt magn uppl\u00fdsinga um hitt og \u00feetta. Finna ver\u00f0ur lei\u00f0ir til a\u00f0 vinna \u00far g\u00f6gnunum og n\u00fdta \u00feau.<\/li>\n<li>\u00der\u00edv\u00edddar-prentun. Kostna\u00f0ur vi\u00f0 \u00fer\u00edv\u00edddarprentun mun l\u00e6kka verulega \u00e1 n\u00e6stu \u00feremur \u00e1rum og \u00feeir l\u00e6kka verulega \u00ed ver\u00f0i. \u00deetta mun lei\u00f0a til \u00feess a\u00f0 framlei\u00f0sluver\u00f0 l\u00e6kkar frekar.\u00a0<\/li>\n<li>Snjallar v\u00e9lar munu \u00fer\u00f3ast. Hugb\u00fana\u00f0ur \u00ed snjallv\u00e9lum mun ver\u00f0a \u00feannig \u00far gar\u00f0i ger\u00f0ur a\u00f0 hann getur l\u00e6rt og v\u00e9lar a\u00f0sto\u00f0a\u00f0 eiganda sinn \u00e1 einn e\u00f0a annan h\u00e1tt. \u00cd greiningu Gartners er \u00fev\u00ed sp\u00e1\u00f0 a\u00f0 snjallv\u00e9larnar munu valda byltingu \u00ed uppl\u00fdsingat\u00e6kni.\u00a0<\/li>\n<li>T\u00f6lvusk\u00fd og vistun gagna \u00ed \u00feeim mun lei\u00f0a til \u00feess a\u00f0 h\u00e6gt ver\u00f0ur a\u00f0 n\u00e1lgast uppl\u00fdsingar \u00far m\u00f6rgum t\u00e6kjum. Kl\u00e6\u00f0anleg t\u00e6ki og annar nettengdur b\u00fana\u00f0ur mun n\u00fdta s\u00e9r t\u00f6lvusk\u00fd \u00ed meiri m\u00e6li en \u00e1\u00f0ur.<\/li>\n<\/ul>\n<p>\u00dea\u00f0 getur veri\u00f0 d\u00fdrkeypt af missa af t\u00e6knibyltingunni. S\u00e9rfr\u00e6\u00f0ingar Cohn &amp; Wolfe fylgjast vel me\u00f0 n\u00fdjustu t\u00e6kni. Cohn &amp; Wolfe er \u00ed eigu WPP, einnar st\u00e6rstu bo\u00f0mi\u00f0lunarsamsteypu \u00ed heimi. \u00dear er l\u00edka horft til framt\u00ed\u00f0ar en \u00e1 d\u00f6gunum stofna\u00f0i WPP n\u00fdtt fyrirt\u00e6ki me\u00f0 breska dagbla\u00f0inu Daily Mail og fyrirt\u00e6kinu sem rekur samf\u00e9lagsmi\u00f0ilinn Snapchat, sem margir \u00feekkja og sp\u00e1\u00f0 er miklum vexti.\u00a0<\/p>\n<p>Ekki dragast aftur \u00far. Far\u00f0u inn \u00ed framt\u00ed\u00f0ina me\u00f0 Cohn &amp; Wolfe.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Miki\u00f0 er tala\u00f0 um \u00fea\u00f0 a\u00f0 dregi\u00f0 hafi \u00far eftirspurn og a\u00f0 heimshagkerfi\u00f0 hafi ekki teki\u00f0 vi\u00f0 s\u00e9r eins og vonir st\u00f3\u00f0u til \u00ed kj\u00f6lfar fj\u00e1rm\u00e1lakreppunnar. En hver \u00e6tli \u00e1st\u00e6\u00f0an s\u00e9 fyrir \u00fev\u00ed?\u00a0<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts\/224"}],"collection":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/comments?post=224"}],"version-history":[{"count":0,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts\/224\/revisions"}],"wp:attachment":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/media?parent=224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/categories?post=224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/tags?post=224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}