{"id":229,"date":"2015-10-01T15:57:29","date_gmt":"2015-10-01T15:57:29","guid":{"rendered":"https:\/\/workspace.cohnwolfe.is\/index.php\/2015\/10\/01\/bjorinn-er-verdhmaetur\/"},"modified":"2021-04-14T11:52:52","modified_gmt":"2021-04-14T11:52:52","slug":"bjorinn-er-verdhmaetur","status":"publish","type":"post","link":"https:\/\/workspace.cohnwolfe.is\/index.php\/2015\/10\/01\/bjorinn-er-verdhmaetur\/","title":{"rendered":"Bj\u00f3rinn er ver\u00f0m\u00e6tur"},"content":{"rendered":"<h4>Bj\u00f3rtegundir eru ofarlega \u00e1 bla\u00f0i yfir t\u00edu ver\u00f0m\u00e6tustu v\u00f6rumerkin \u00ed Mi\u00f0- og Su\u00f0ur-Amer\u00edku um \u00feessar mundir, samkv\u00e6mt n\u00fdbirtum <a href=\"http:\/\/www.brandz100.com\/#\/article\/latam-2015-brandz-top-50-most-valuable-latin-american-brands-countdown-video\/1182?back_url=%2F\" target=\"_blank\" rel=\"noopener\">Brandz-lista<\/a> Millward Brown. Af v\u00f6rumerkjunum t\u00edu verma bj\u00f3rtegundir fimm s\u00e6ti en fjarskipta-, fj\u00e1rm\u00e1la- og sm\u00e1s\u00f6lufyrirt\u00e6ki hin fimm.\u00a0<\/h4>\n<p>  <!--more-->  <\/p>\n<p>Sk\u00e1l!<\/p>\n<p>Bj\u00f3rinn Skol fr\u00e1 Bras\u00edl\u00edu er n\u00fa um stundir ver\u00f0m\u00e6tasta v\u00f6rumerki\u00f0 \u00ed Mi\u00f0- og Su\u00f0ur-Amer\u00edku en hann er metinn \u00e1 8,5 milljar\u00f0a Bandar\u00edkjadala, jafnvir\u00f0i eitt \u00fe\u00fasund milljar\u00f0a \u00edslenskra kr\u00f3na. \u00dea\u00f0 er \u00e1l\u00edka miki\u00f0 og helmingurinn af landsframlei\u00f0slu \u00cdslands \u00e1 s\u00ed\u00f0asta \u00e1ri.\u00a0<\/p>\n<p>\u00dea\u00f0 voru bj\u00f3rframlei\u00f0endur \u00ed Bretlandi, Kanada og Sv\u00ed\u00fej\u00f3\u00f0 og Belg\u00edu sem sameinu\u00f0ust um ger\u00f0 Skol \u00e1ri\u00f0 1964 en nafn hans v\u00edsar til skandinav\u00edska or\u00f0sins sk\u00e5l. Framlei\u00f0slan hefur flakka\u00f0 svol\u00edti\u00f0 \u00e1 milli fyrirt\u00e6kja s\u00ed\u00f0an \u00fe\u00e1 en danski bj\u00f3rrisinn Carlsberg \u00e1 r\u00e9ttinn a\u00f0 v\u00f6rumerkinu \u00ed dag.<\/p>\n<p>\u00deetta er fyrsta skipti\u00f0 sem bj\u00f3rinn Skol kemst \u00ed topps\u00e6ti\u00f0 \u00e1 Brandz-listanum. Athyglisvert er a\u00f0 ver\u00f0m\u00e6ti v\u00f6rumerkisins j\u00f3kst um hvorki meira n\u00e9 minna en 20% \u00e1 milli \u00e1ra og \u00fea\u00f0 \u00fer\u00e1tt fyrir a\u00f0 h\u00e6gt hafi \u00e1 hagvexti \u00ed Mi\u00f0- og Su\u00f0ur-Amer\u00edku.\u00a0<\/p>\n<p>\u00d6nnur v\u00f6rumerki \u00e1 topp t\u00edu lista Brandz \u00ed Mi\u00f0- og Su\u00f0ur-Amer\u00edku eru bj\u00f3rmerki\u00f0 Corona, sem lengi hefur noti\u00f0vins\u00e6lda h\u00e9r \u00e1 landi, fjarskiptafyrirt\u00e6kin Telcel og Televisa, fj\u00e1rm\u00e1lafyrirt\u00e6kin Bradesco og Itau og \u00a0sm\u00e1s\u00f6lufyrirt\u00e6ki\u00f0 Falabela. \u00derj\u00e1r a\u00f0rar bj\u00f3rtegundir eru \u00e1 Brandz-listanum, en \u00fe\u00e6r eru l\u00edtt \u00feekktar h\u00e9r \u00e1 landi. Athygli vekur a\u00f0 \u00e1 sama t\u00edma og ver\u00f0m\u00e6ti v\u00f6rumerkja \u00e1 Brandz-listanum eykst nokku\u00f0 \u00e1 milli \u00e1ra dr\u00f3st \u00fea\u00f0 saman um 23% hj\u00e1 Falabela.<\/p>\n<h3>Ranns\u00f3knir mikilv\u00e6gar innan WPP<\/h3>\n<p>\u00dea\u00f0 er bandar\u00edska marka\u00f0sranns\u00f3knarfyrirt\u00e6ki\u00f0 <a href=\"http:\/\/www.millwardbrown.com\/\" target=\"_blank\" rel=\"noopener\">Millward Brown<\/a> sem tekur BrandZ-listann saman \u00e1 hverju \u00e1ri fyrir \u00fdmis landssv\u00e6\u00f0i. Millward Brown er hluti af fyrirt\u00e6kjasamsteypunni <a href=\"http:\/\/wpp.com\/wpp\/\" target=\"_blank\" rel=\"noopener\">WPP<\/a>. Innan samsteypunnar er almannatengslafyrirt\u00e6ki\u00f0 Cohn &amp; Wolfe, \u00fear me\u00f0 tali\u00f0 Cohn &amp; Wolfe \u00cdslandi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bj\u00f3rtegundir eru ofarlega \u00e1 bla\u00f0i yfir t\u00edu ver\u00f0m\u00e6tustu v\u00f6rumerkin \u00ed Mi\u00f0- og Su\u00f0ur-Amer\u00edku um \u00feessar mundir, samkv\u00e6mt n\u00fdbirtum Brandz-lista Millward Brown. Af v\u00f6rumerkjunum t\u00edu verma bj\u00f3rtegundir fimm s\u00e6ti en fjarskipta-, fj\u00e1rm\u00e1la- og sm\u00e1s\u00f6lufyrirt\u00e6ki hin fimm.\u00a0<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[],"_links":{"self":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts\/229"}],"collection":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/comments?post=229"}],"version-history":[{"count":1,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts\/229\/revisions"}],"predecessor-version":[{"id":538,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts\/229\/revisions\/538"}],"wp:attachment":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/media?parent=229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/categories?post=229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/tags?post=229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}