{"id":262,"date":"2019-09-24T17:05:52","date_gmt":"2019-09-24T17:05:52","guid":{"rendered":"https:\/\/workspace.cohnwolfe.is\/index.php\/2019\/09\/24\/icelandair-og-auglysingastofurnar\/"},"modified":"2021-04-14T15:44:42","modified_gmt":"2021-04-14T15:44:42","slug":"icelandair-og-auglysingastofurnar","status":"publish","type":"post","link":"https:\/\/workspace.cohnwolfe.is\/index.php\/2019\/09\/24\/icelandair-og-auglysingastofurnar\/","title":{"rendered":"Icelandair og augl\u00fdsingastofurnar"},"content":{"rendered":"<p>\u00c1 vef&nbsp;<a href=\"https:\/\/www.vb.is\/frettir\/taka-vorumerkid-aftur-til-sin\/157203\/\">(vi\u00f0tal \u00ed bla\u00f0inu)<\/a> Vi\u00f0skiptabla\u00f0sins er \u00feann 22. september sl. greint fr\u00e1 \u00fev\u00ed a\u00f0 Icelandair hafi vilja\u00f0 taka v\u00f6rumerki\u00f0 aftur til s\u00edn me\u00f0 \u00fev\u00ed a\u00f0 segja upp vi\u00f0skiptum vi\u00f0 \u00cdslensku augl\u00fdsingastofuna, s\u00fa a\u00f0ger\u00f0 hafi ekkert me\u00f0 fyrri st\u00f6rf n\u00fds marka\u00f0sstj\u00f3ra sem kom fr\u00e1 Hv\u00edta h\u00fasinu a\u00f0 gera, heldur hafi veri\u00f0 komin t\u00edmi \u00e1 breytingar.&nbsp;<\/p>\n<p><!--more--><\/p>\n<p>\u00dea\u00f0 eitt og s\u00e9r vekur engar spurningar. Hins vegar segir framkv\u00e6mdastj\u00f3ri, s\u00f6lu- og marka\u00f0ssvi\u00f0s Icelandair Group a\u00f0 \u00feakka beri \u00cdslensku augl\u00fdsingastofunni \u00e1rangursr\u00edka uppbyggingu \u00e1 v\u00f6rumerki Icelandair eins og vi\u00f0 \u00feekkjum \u00fea\u00f0 \u00ed dag. \u00c1kv\u00f6r\u00f0unin um a\u00f0 f\u00e6ra vi\u00f0skiptin var tekin af framkv\u00e6mdastj\u00f3rn og ennfremur a\u00f0 \u00feetta s\u00e9 ekki \u00ed fyrsta skipti\u00f0 sem h\u00fan sl\u00edtur margra \u00e1ra samstarfi vi\u00f0 augl\u00fdsingastofu en \u00e1\u00f0ur hafi h\u00fan gert hi\u00f0 sama hj\u00e1 S\u00edmanum gagnvart EnnEmm. H\u00e9r kviknar fyrsta spurningin \u00fev\u00ed sk\u00fdringin sem gefin er \u00e1 \u00feessu er s\u00fa a\u00f0 \u00feekking augl\u00fdsingastofunnar hafi veri\u00f0 or\u00f0in meiri en f\u00e9lagsins, og \u00fev\u00ed nau\u00f0synlegt a\u00f0 taka v\u00f6rumerki\u00f0 og stj\u00f3rnun \u00feess aftur til s\u00edn.&nbsp;<\/p>\n<p>\u00dea\u00f0 er a\u00f0 l\u00e1gmarki h\u00e6gt a\u00f0 segja a\u00f0 \u00feetta orki tv\u00edm\u00e6lis, og jafnvel m\u00e6tti ganga lengra og segja haaaa? \u00dea\u00f0 er undarlegt a\u00f0 halda a\u00f0 \u00fea\u00f0 s\u00e9 neikv\u00e6tt a\u00f0 augl\u00fdsingastofa e\u00f0a r\u00e1\u00f0gjafafyrirt\u00e6ki hafi meiri \u00feekkingu \u00e1 v\u00f6rumerkinu en eigandi v\u00f6rumerkisins. \u00deetta er \u00ed raun tilgangur s\u00e9r\u00feekkingar \u00feeirrar sem starfsgrundv\u00f6llur augl\u00fdsingastofu byggir me\u00f0al annars \u00e1. Eigandi v\u00f6rumerkisins \u00e6tti a\u00f0 vera \u00e1n\u00e6g\u00f0ur me\u00f0 \u00fea\u00f0 a\u00f0 \u00feekkingin s\u00e9 svona mikil hj\u00e1 r\u00e1\u00f0gj\u00f6funum. \u00dea\u00f0 sem er hins vegar jafn auglj\u00f3st er a\u00f0 \u00fea\u00f0 v\u00e6ri hagst\u00e6\u00f0ara fyrir augl\u00fdsingastofuna ef eigandi v\u00f6rumerkisins v\u00e6ri \u00e1 sama \u00feekkingarstigi og augl\u00fdsingastofan me\u00f0 a\u00f0ra \u00feekkingu sem vi\u00f0 skulum kalla reynslu\u00feekkinguna. \u00deetta vir\u00f0ist ekki hafa veri\u00f0 tilfelli\u00f0 hj\u00e1 Icelandair, og \u00fea\u00f0 a\u00f0 skipta um augl\u00fdsingastofu mun ekki breyta neinu \u00fear um. Til \u00feess \u00fearf menningarbreytingu hj\u00e1 Icelandair (sem vi\u00f0 hj\u00e1 Cohn &amp; Wolfe getum komi\u00f0 \u00ed kring).&nbsp;<\/p>\n<p>\u00dea\u00f0 ver\u00f0ur \u00ed \u00f6llu falli \u00e1hugavert hvernig samstarfi Icelandair ver\u00f0ur h\u00e1tta\u00f0 vi\u00f0 Hv\u00edta h\u00fasi\u00f0 \u00ed framhaldinu. A\u00f0 ofans\u00f6g\u00f0u vir\u00f0ist skipta meginm\u00e1li a\u00f0 Hv\u00edta h\u00fasi\u00f0 \u00f6\u00f0list ekki of mikla \u00feekkingu \u00e1 Icelandair og Icelandair lei\u00f0i eigin m\u00f6rkun, \u00e1n \u00feeirra samvirkni sem s\u00e9r\u00feekking Hv\u00edta h\u00fassins, me\u00f0 alla s\u00edna vi\u00f0skiptavini, getur veitt Icelandair.&nbsp;<\/p>\n<p>En aftur a\u00f0 reynslu\u00feekkingunni. Almennt er \u00fea\u00f0 \u00feannig a\u00f0 eigandi v\u00f6rumerkis missir reynslu\u00feekkinguna \u00feegar starfsma\u00f0ur me\u00f0 \u00fe\u00e1 \u00feekkinguna h\u00e6ttir. \u00deetta margfaldast \u00feegar um augl\u00fdsingastofu og marga starfsmenn er a\u00f0 r\u00e6\u00f0a. S\u00fa spurning stendur \u00fev\u00ed eftir, hve mikil er \u00feekking framkv\u00e6mdastj\u00f3ra s\u00f6lu- og marka\u00f0ssvi\u00f0s f\u00e9lagsins \u00e1 v\u00f6rumerkinu ef h\u00fan er minni en augl\u00fdsingastofunnar og hva\u00f0a aflei\u00f0ingar hefur \u00fea\u00f0 fyrir f\u00e9lagi\u00f0 \u00e1 n\u00e6stu misserum. Hvernig \u00e1 a\u00f0 br\u00faa bili\u00f0 \u00feanga\u00f0 til Hv\u00edta h\u00fasi\u00f0 l\u00e6rir fag\u00feekkinguna og starfsf\u00f3lk Icelandair \u00f6\u00f0last reynsluna? Mun Icelandair einbeita s\u00e9r a\u00f0 s\u00f6lufr\u00e6\u00f0um, selja s\u00e6ti og l\u00e6kka ver\u00f0 og draga \u00far sta\u00f0f\u00e6rslunni?<\/p>\n<p>\u00dea\u00f0 er \u00f3tr\u00faver\u00f0ugt a\u00f0 ekki s\u00e9 um hagsmuna\u00e1rekstur a\u00f0 r\u00e6\u00f0a vegna \u00feess a\u00f0 n\u00fdr marka\u00f0sstj\u00f3ri f\u00e9lagins var framkv\u00e6mdastj\u00f3ri og <span style=\"text-decoration: underline;\">hluthafi<\/span> n\u00fdju augl\u00fdsingastofunnar. Icelandair er \u00e1 marka\u00f0i og til a\u00f0 taka af allan vafa um \u00f3e\u00f0lilega vi\u00f0skiptah\u00e6tti hef\u00f0i n\u00fdja augl\u00fdsingastofan veri\u00f0 eina augl\u00fdsingastofan sem ekki hef\u00f0i \u00e1tt a\u00f0 koma til greina.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c1 vef&nbsp;(vi\u00f0tal \u00ed bla\u00f0inu) Vi\u00f0skiptabla\u00f0sins er \u00feann 22. september sl. greint fr\u00e1 \u00fev\u00ed a\u00f0 Icelandair hafi vilja\u00f0 taka v\u00f6rumerki\u00f0 aftur til s\u00edn me\u00f0 \u00fev\u00ed a\u00f0 segja upp vi\u00f0skiptum vi\u00f0 \u00cdslensku augl\u00fdsingastofuna, s\u00fa a\u00f0ger\u00f0 hafi ekkert me\u00f0 fyrri st\u00f6rf n\u00fds marka\u00f0sstj\u00f3ra sem kom fr\u00e1 Hv\u00edta h\u00fasinu a\u00f0 gera, heldur hafi veri\u00f0 komin t\u00edmi \u00e1 breytingar.&nbsp;<\/p>\n","protected":false},"author":2,"featured_media":631,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[],"_links":{"self":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts\/262"}],"collection":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/comments?post=262"}],"version-history":[{"count":2,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts\/262\/revisions"}],"predecessor-version":[{"id":632,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts\/262\/revisions\/632"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/media\/631"}],"wp:attachment":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/media?parent=262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/categories?post=262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/tags?post=262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}