<\/p>\n
1) Fyrsta stigi\u00f0 er a\u00f0 vekja athygli,
2) anna\u00f0 a\u00f0 yfirf\u00e6ra skilning \u00e1 \u00fev\u00ed sem skilabo\u00f0in fjalla um,
3) \u00feri\u00f0ja a\u00f0 breyta vi\u00f0horfi m\u00f3ttakandans \u00ed j\u00e1kv\u00e6\u00f0a \u00e1tt og
4) fj\u00f3r\u00f0a og endanlega a\u00f0 f\u00e1 f\u00f3lk til a\u00f0 kaupa \u00fea\u00f0 sem augl\u00fdst er.\u00a0<\/p>\n
Cohn & Wolfe vill hinsvegar ekki skilgreina li\u00f0 fj\u00f6gur sem eitt af markmi\u00f0um augl\u00fdsinga, vegna \u00feess a\u00f0 \u00e1hrif augl\u00fdsinga \u00e1 uppfyllingu \u00feessa markmi\u00f0s er ekki h\u00e6gt a\u00f0 m\u00e6la sem einangra\u00f0 fyrirb\u00e6ri fr\u00e1 \u00e1hrifum af \u00f6\u00f0rum marka\u00f0sa\u00f0ger\u00f0um augl\u00fdsandans.<\/p>\n
Sem endanlegt og m\u00e6lanlegt markmi\u00f0 augl\u00fdsingaa\u00f0ger\u00f0a stendur eftir breyting \u00e1 vi\u00f0horfi e\u00f0a sannf\u00e6ring \u2013 \u00e1hrif sem m\u00f3tar j\u00e1kv\u00e6\u00f0\u00a0vi\u00f0horf til \u00feeirra v\u00f6ru sem augl\u00fdsing fjallar um og gerir hana \u00fear me\u00f0 eftirs\u00f3knarver\u00f0ari en a\u00f0rar v\u00f6rur (3).\u00a0<\/p>\n
Virkni allrar bo\u00f0mi\u00f0lunar er m\u00e6ld og metin \u00fat fr\u00e1 vi\u00f0horfsbreytingum \u00ed samanbur\u00f0i vi\u00f0 markmi\u00f0 bo\u00f0mi\u00f0lunarinnar.<\/p>\n
\u00deannig er \u00fea\u00f0 n\u00fa bara.<\/p>\n
Til fr\u00f3\u00f0leiks getum vi\u00f0 s\u00e9\u00f0 sama ferli fr\u00e1 \u00f6\u00f0ru sj\u00f3narhorni, mannlegum samskiptum:<\/p>\n
Sk\u00fdra m\u00e1 virkni samskiptaferlisins og markmi\u00f0 \u00feess sem uppbyggjandi feril af s\u00e1lr\u00e6num atbur\u00f0um \u00fear sem hver n\u00fdr atbur\u00f0ur er h\u00e1\u00f0ur \u00feeim fyrri: fyrsta stigi\u00f0 er a\u00f0 hefja samskiptin, a\u00f0 vekja athygli \u00e1 b\u00e1\u00f0a b\u00f3ga, anna\u00f0 stigi\u00f0 a\u00f0 yfirf\u00e6ra skilning \u00e1 \u00fev\u00ed sem samskiptin, skilabo\u00f0in fjalla um, \u00feri\u00f0ja stigi\u00f0 er a\u00f0 breyta vi\u00f0horfi \u00ed j\u00e1kv\u00e6\u00f0a \u00e1tt og fj\u00f3r\u00f0a stigi\u00f0, hi\u00f0 endanlega er a\u00f0 f\u00e1 m\u00f3ta\u00f0ilann til a\u00f0 sam\u00feykkja \u00fea\u00f0 sem um er r\u00e6tt, hva\u00f0 svosem \u00fea\u00f0 er.<\/p>\n
Endanlegt markmi\u00f0 samskiptanna stendur eftir, sem breyting \u00e1 vi\u00f0horfi e\u00f0a sannf\u00e6ringu \u2013 \u00e1hrif sem m\u00f3tar j\u00e1kv\u00e6\u00f0 vi\u00f0horf til \u00feess m\u00e1lefnis sem samskiptin fj\u00f6llu\u00f0u um og gerir vi\u00f0komandi m\u00e1lefni \u00fear me\u00f0 eftirs\u00f3knarver\u00f0ari.<\/p>\n
G\u00e6\u00f0in \u00ed samskiptum er a\u00f0 finna \u00ed eftirtektinni, hversu formleg samskiptin eru.<\/p>\n
\u00a0<\/p>\n
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Oft sk\u00fdra menn virkni augl\u00fdsinga og markmi\u00f0 sem uppbyggjandi feril af s\u00e1lr\u00e6num atbur\u00f0um \u00fear sem hver n\u00fdr atbur\u00f0ur er h\u00e1\u00f0ur \u00feeim fyrri:<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[],"_links":{"self":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts\/49"}],"collection":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/comments?post=49"}],"version-history":[{"count":0,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts\/49\/revisions"}],"wp:attachment":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/media?parent=49"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/categories?post=49"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/tags?post=49"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}