<\/p>\n
\u00cdslensk innflutningsfyrirt\u00e6ki, og \u00fe\u00e1 s\u00e9rstaklega \u00feau sem eru \u00ed sm\u00e1s\u00f6lu, \u00feurfa a\u00f0 gera \u00fea\u00f0 upp vi\u00f0 sig hvar vir\u00f0isaukningin skapast.<\/p>\n
Er \u00fea\u00f0 r\u00e9tt hj\u00e1 b\u00edlaumbo\u00f0unum a\u00f0 leggja \u00e1herslu \u00e1 m\u00f6rkun v\u00f6ru \u00e1 sama t\u00edma og a\u00f0rir eru a\u00f0 selja merkin sem \u00feau bj\u00f3\u00f0a? E\u00f0a \u00e1 sama t\u00edma og merkin eru keypt \u00e1 Netinu? Hva\u00f0 ef\u00a0fj\u00e1rsterkur byrjar allt \u00ed einu a\u00f0 flytja inn Toyota? Hvernig var Brimborg \u00ed stakk b\u00fai\u00f0 \u00feegar s\u00f6lumenn \u00e1 Selfossi h\u00f3fu s\u00f6lu \u00e1 Ford? Hver er \u00e1h\u00e6ttan fyrir \u00feessi “b\u00edlaumbo\u00f0” a\u00f0 marka v\u00f6ru? Er raunverulegur \u00e1vinningur \u00ed \u00fev\u00ed a\u00f0 marka v\u00f6rumerki \u00feessara innflutningsfyrirt\u00e6kja?<\/p>\n
Flestir kaupendur vilja \u00fej\u00f3nustu. S\u00e9rstaklega \u00feegar um d\u00fdrari v\u00f6rur er a\u00f0 r\u00e6\u00f0a sem \u00fearfnast vi\u00f0halds. \u00dej\u00f3nusta og s\u00fdnileiki eru tveir \u00fe\u00e6ttir sem \u00feessi fyrirt\u00e6ki geta st\u00e1ta\u00f0 af og eiga. S\u00e9rstakur k\u00faltur, \u00e1s\u00fdnd og or\u00f0spor er \u00fea\u00f0 eina sem a\u00f0rir geta ekki k\u00f3p\u00edera\u00f0 – sem er gott \u2013 vegna \u00feess a\u00f0 samkeppni um \u00feekkingu og betri v\u00f6rur er ekki lengur til sta\u00f0ar.<\/p>\n
Ef vi\u00f0 sko\u00f0um \u00feessa a\u00f0ila t.d. sem bo\u00f0a \u00feunga \u00e1herslu \u00e1 m\u00f6rkun v\u00f6ru \u00e1 kostna\u00f0 seljanda hennar, kemur \u00ed lj\u00f3s a\u00f0 greina m\u00e1 \u00feessa a\u00f0ila \u00ed tv\u00e6r greinar: Annarsvegar \u00fe\u00e1 a\u00f0ila sem tala m\u00e1li framlei\u00f0anda. Og hinsvegar \u00fe\u00e1 a\u00f0ila sem tala m\u00e1li augl\u00fdsingastofa. Framlei\u00f0endur eru \u00ed vanda me\u00f0 sm\u00e1s\u00f6luna. Og hafa alltaf veri\u00f0. Framlei\u00f0endur vilja stj\u00f3rna seljandanum og gera allt til \u00feess a\u00f0 finna n\u00fdjar lei\u00f0ir til stj\u00f3rnunar. Augl\u00fdsingastofurnar leggja \u00e1herslu \u00e1 m\u00f6rkun v\u00f6ru frekar en fyrirt\u00e6kja vegna \u00feess a\u00f0 \u00fea\u00f0 hentar betur skipulagi stofanna. Ferli m\u00f6rkunar v\u00f6ru er anna\u00f0 og fl\u00f3knara ferli en m\u00f6rkun fyrirt\u00e6kja.<\/p>\n
Ferli\u00f0 a\u00f0 kreat\u00edfu vinnunni vi\u00f0 m\u00f6rkun fyrirt\u00e6kja er mun lengra en m\u00f6rkun v\u00f6ru og krefst \u00feekkingar sem stofurnar almennt vilja ekki bj\u00f3\u00f0a. Ef ferli til m\u00f6rkunar fyrirt\u00e6kja henta ekki vi\u00f0skiptahugmynd augl\u00fdsingastofa – \u00fe\u00e1 hentar ekki heldur a\u00f0 marka\u00f0sf\u00e6ra stofurnar sem r\u00e1\u00f0gjafa \u00ed m\u00f6rkun fyrirt\u00e6kja. M\u00f6rkun v\u00f6ru skapar fleiri verkefni fyrir augl\u00fdsingastofur. \u00dear sem einn k\u00fanni gefur af s\u00e9r vinnu vi\u00f0 fleiri v\u00f6rumerki.<\/p>\n<\/p>\n
{loadposition skyldar}<\/p>\n","protected":false},"excerpt":{"rendered":"
\u00c1hersla \u00e1 m\u00f6rkun v\u00f6ru er ekki endilega r\u00e9tta a\u00f0fer\u00f0in til m\u00f6rkunar. Fyrir \u00e1kve\u00f0na \u00edslenska innflutningsa\u00f0ila er \u00fea\u00f0 st\u00f3r spurning og s\u00e9rstaklega st\u00f3r ef merki\u00f0 er st\u00f3r hluti af hans rekstri. Merki er merki. Fyrirt\u00e6ki er fyrirt\u00e6ki. Vi\u00f0 \u00feurfum a\u00f0 gera greinarmun \u00e1 \u00feessu.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[],"_links":{"self":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts\/52"}],"collection":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/comments?post=52"}],"version-history":[{"count":1,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts\/52\/revisions"}],"predecessor-version":[{"id":595,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts\/52\/revisions\/595"}],"wp:attachment":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/media?parent=52"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/categories?post=52"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/tags?post=52"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}