D\u00e6mi um stefnu<\/p>\n
Sem d\u00e6mi er kjarni bo\u00f0mi\u00f0lunarstefnu Brimborgar mj\u00f6g sk\u00fdr og til margra \u00e1ra. \u00deeir skilja a\u00f0 stefna lei\u00f0ir skipulag. \u00cd \u00feeim tilgangi a\u00f0 eignast svokalla\u00f0a S\u00f3knarstefnu, sem er einskonar handrit e\u00f0a kreat\u00edf samantekt stefnum\u00f3tunar og \u00e1\u00e6tlana fyrirt\u00e6kisins h\u00f3fst kerfisbundin greining \u00e1 \u00f6llum \u00fe\u00e1ttum \u00ed umhverfi Brimborgar \u00e1ri\u00f0 2000. Ge\u00f0slag Brimborgar og s\u00e1l skipulagsins var skrifa\u00f0 \u00ed handrit og m\u00f6rkun s\u00f3knarstefnu var\u00f0 til. \u00deremur \u00e1rum s\u00ed\u00f0ar e\u00f0a \u00e1ri\u00f0 2003 birtist fyrsti \u00e1fangi s\u00fdnileika m\u00f6rkunar e\u00f0a hluti af sj\u00e1lfssemd merkis. Hluti kjarnagilda e\u00f0a e\u00f0li merkis var “takt\u00edskt” gert opinbert.<\/p>\n
Allsherjar greining \u00e1 umhverfi og eiginleikum skipulagins er samh\u00e6f\u00f0 og s\u00edfelld \u00fe\u00f3 ferli\u00f0 s\u00e9 \u00e1fangabundi\u00f0 og til fj\u00f6lda \u00e1ra. \u00de.e. greiningin er or\u00f0in hluti daglegrar vinnu. Brimborg valdi m\u00f6rkun eigin merkis. Fyrirt\u00e6ki\u00f0 taldi m\u00f6rkun sinna vara of \u00e1h\u00e6ttusama mi\u00f0a\u00f0 vi\u00f0 markmi\u00f0 fyrirt\u00e6kisins, \u00e1stand marka\u00f0ar, st\u00f6\u00f0u b\u00edlageirans og framt\u00ed\u00f0arsp\u00e1. \u00c1herslan var l\u00f6g\u00f0 \u00e1 nafn Brimborgar og kj\u00f6ror\u00f0 fyrsta \u00e1fanga er lofor\u00f0 um a\u00f0 vera \u00f6ruggur sta\u00f0ur til a\u00f0 vera \u00e1.<\/p>\n
Markmi\u00f0 fyrsta \u00e1fanga er a\u00f0 auka hlutdeildir \u00e1 marka\u00f0i eins og marka\u00f0shlutdeild og hjartahlutdeild. Fyrsti \u00e1fangi m\u00f6rkunar var \u00e1kve\u00f0inn til fj\u00f6gurra \u00e1ra. \u00c1 \u00f6\u00f0ru \u00e1ri \u00e1fangans n\u00e1\u00f0i Brimborg hlutdeildar-markmi\u00f0um fyrsta \u00e1fanga. \u00dea\u00f0 var eins gott a\u00f0 til var Plan B sem ger\u00f0i r\u00e1\u00f0 fyrir a\u00f0 markmi\u00f0um yr\u00f0i kannski n\u00e1\u00f0 \u00e1 tveimur \u00e1rum. Brimborg hefur vaxi\u00f0 \u00far \u00feriggja milljar\u00f0a veltu \u00ed\u00a0t\u00edu \u00e1 \u00feessum \u00feremur \u00e1rum fr\u00e1 2003 til 2006. Fj\u00f6ldi starfsmanna hefur tv\u00f6faldast \u00e1 sama t\u00edmabili. \u00deetta er mikil st\u00e6kkun og s\u00e9rstaklega mikil mi\u00f0a\u00f0 vi\u00f0 kostna\u00f0. Afkoman er g\u00f3\u00f0.<\/p>\n
Kj\u00f6ror\u00f0 fyrsta \u00e1fanga m\u00f6rkunar fyrirt\u00e6kisins er samantekt \u00e1 fyrsta kafla s\u00f3knarstefnu fyrirt\u00e6kisins sem t\u00f3k\u00a0\u00ferj\u00fa \u00e1r a\u00f0 undirb\u00faa. Brimborg stefnir a\u00f0 \u00fev\u00ed a\u00f0 vera \u00f6ruggur sta\u00f0ur fyrir alla haga\u00f0ila. A\u00f0 vera \u00f6ruggur vinnusta\u00f0ur, \u00f6ruggur kaupasta\u00f0ur, \u00f6ruggur \u00fej\u00f3nustusta\u00f0ur og \u00f6ruggur sta\u00f0ur sem li\u00f0ur \u00ed \u00fev\u00ed a\u00f0 auka tr\u00faver\u00f0ugleika b\u00edlageirans \u00ed heild – svo eitthva\u00f0 s\u00e9 nefnt.<\/p>\n
\u00cd dag \u00feurfa stj\u00f3rnendur Brimborgar ekki a\u00f0 sj\u00e1 eftir \u00feeirri \u00e1kv\u00f6r\u00f0un a\u00f0 leggja \u00e1herslu \u00e1 nafn fyrirt\u00e6kisins \u00e1 kostna\u00f0 v\u00f6rumerkjanna. \u00deeir hafa n\u00fa \u00feegar fundi\u00f0 smj\u00f6r\u00feefinn af samkeppni vi\u00f0 s\u00edn eigin v\u00f6rumerki.<\/p>\n
\u00c1ri\u00f0 2005 fluttu um 200 a\u00f0ilar inn\u00a0fimm b\u00edla e\u00f0a fleiri. \u00deetta er l\u00e1gmark 1000 b\u00edlar \u2013 sem \u00e1\u00e6tla m\u00e1 a\u00f0 snerti, beint e\u00f0a \u00f3beint 4 til 5000 manns. \u00deetta er miki\u00f0. Reyndar eru \u00feetta ekki allt s\u00f6mu merki og Brimborg b\u00fd\u00f0ur. En \u00fea\u00f0 skiptir ekki m\u00e1li – kaupheg\u00f0unin hefur breyst og \u00fea\u00f0 skiptir m\u00e1li.<\/p>\n
Eins og fram hefur komi\u00f0h er m\u00f6rkun ferli til a\u00f0 \u00fer\u00f3a b\u00e6\u00f0i merki og sj\u00e1lfssemd \u00feess. N\u00e6sti \u00e1fangi hj\u00e1 Brimborg fellst sennilegast \u00ed frekari s\u00e1lgreiningu og pr\u00f3fun \u00e1 kjarnagildum. En markmi\u00f0i\u00f0 er a\u00f0 gera pers\u00f3nuleika fyrirt\u00e6kisins s\u00fdnilegri sem heild. Fari\u00f0 ver\u00f0ur d\u00fdpra \u00ed \u00fe\u00e1 \u00fe\u00e6tti sem helst hafa \u00e1hrif \u00e1 or\u00f0spor skipulagsins.<\/p>\n
Skynheild fyrirt\u00e6kis er einsog \u00e1\u00f0ur sag\u00f0i heild allra einkenna \u00feess \u00fear \u00e1 me\u00f0al heimspeki fyrirt\u00e6kisins, menning, \u00fatlit, auk annarra \u00e1\u00fereifanlegra \u00fe\u00e1tta. \u00c1kvar\u00f0anir um frekari uppeldisa\u00f0fer\u00f0ir og \u00e1\u00e6tlanir um \u00feroskun \u00e1 pers\u00f3nuleika fyrirt\u00e6kisins markast af ni\u00f0urst\u00f6\u00f0um sko\u00f0unar \u00e1 eiginleikum heildarinnar – allra starfsmanna – sko\u00f0unum \u00feeirra, heg\u00f0un, faglegri framkomu, menningu, umhverfi, innri og ytri bo\u00f0skipi svo eitthva\u00f0 s\u00e9 nefnt.<\/p>\n
Sams\u00f6mun starfsmanna, skuldbinding, or\u00f0spor og \u00e1n\u00e6gja \u00ed starfi eru d\u00e6mi um hva\u00f0a vi\u00f0horfs\u00fe\u00e6ttir \u00fea\u00f0 eru sem kanna\u00f0ir ver\u00f0a \u00ed \u00feeim tilgangi a\u00f0 \u00feroska pers\u00f3nuleika fyrirt\u00e6kisins enn frekar. \u00c1r\u00ed\u00f0andi \u00fe\u00e1ttur \u00ed m\u00f6rkun fyrirt\u00e6kis er lausn \u00e1 \u00fev\u00ed hvernig halda \u00e1 dampi – alla daga til eil\u00edf\u00f0arn\u00f3ns.<\/p>\n
ISO st\u00f6\u00f0lun Brimborgar er hugsu\u00f0 sem a\u00f0fer\u00f0 til greiningar eiginleikum fyrir m\u00f6rkun: Brimborg hefur n\u00fa loki\u00f0 ISO st\u00f6\u00f0lun sem er grundvallaratri\u00f0i \u00ed greiningu \u00e1kve\u00f0inna eiginleika og vi\u00f0haldi \u00e1 \u00feeim \u00feann t\u00edma sem fyrirt\u00e6ki\u00f0 lifir. M\u00f6rkun skipulagsins grundvallast \u00e1 verkferlum sem kerfisbundi\u00f0 st\u00fdra \u00e1kve\u00f0num eiginleikum skipulagsins e\u00f0a fyrirt\u00e6kisins. Allir marka\u00f0smenn \u00e6ttu a\u00f0 hafa \u00e1huga \u00e1 ISO og CRM kerfum. Eiginleikar skipulagsins markast af hversu vel er unni\u00f0. Enda m\u00e6lum vi\u00f0 g\u00e6\u00f0i marka\u00f0vinnunnar \u00e1 \u00fev\u00ed hversu vel h\u00fan er unnin.<\/p>\n
Til lengdar yr\u00f0i \u00f3m\u00f6gulegt a\u00f0 marka merki Brimborgar ef samh\u00e6f\u00f0 bo\u00f0mi\u00f0lun v\u00e6ri ekki \u00e1kve\u00f0in lei\u00f0, vegna \u00feess a\u00f0 \u00f3s\u00e9rt\u00e6k vandam\u00e1l marka\u00f0svinnunnar eru ekki leyst me\u00f0 s\u00e9rt\u00e6kum lausnum eins og augl\u00fdsingum e\u00f0a fr\u00e9ttatilkynningum. St\u00f3ra markmi\u00f0 m\u00f6rkunar er a\u00f0 n\u00e1 sam\u00fe\u00e6ttingu merkis, en h\u00fan n\u00e6st ekki me\u00f0 hef\u00f0bundnum a\u00f0fer\u00f0um bo\u00f0mi\u00f0lunar. Me\u00f0 yfirs\u00fdn og yfirvegun f\u00e6kkum vi\u00f0 misv\u00edsandi skilabo\u00f0um – en misv\u00edsandi skilabo\u00f0 eru algj\u00f6rlega \u00ed \u00fevers\u00f6gn vi\u00f0 markmi\u00f0 sam\u00fe\u00e6ttingar.<\/p>\n
Sam\u00fe\u00e6tting \u00e1 s\u00e9r ekki sta\u00f0 ef bo\u00f0mi\u00f0lunarvinnan er unnin \u00e1 \u00f3l\u00edkum st\u00f6\u00f0um \u00fat \u00ed b\u00e6. \u00c1 augl\u00fdsingastofum e\u00f0a hj\u00e1 almannatengslafyrirt\u00e6kjum sem aldrei tala saman. \u00deess vegna var\u00f0 \u00feetta hugtak til: samh\u00e6f\u00f0 bo\u00f0mi\u00f0lun.<\/p>\n","protected":false},"excerpt":{"rendered":"
D\u00e6mi um stefnu Sem d\u00e6mi er kjarni bo\u00f0mi\u00f0lunarstefnu Brimborgar mj\u00f6g sk\u00fdr og til margra \u00e1ra. \u00deeir skilja a\u00f0 stefna lei\u00f0ir skipulag. \u00cd \u00feeim tilgangi a\u00f0 eignast svokalla\u00f0a S\u00f3knarstefnu, sem er einskonar handrit e\u00f0a kreat\u00edf samantekt stefnum\u00f3tunar og \u00e1\u00e6tlana fyrirt\u00e6kisins h\u00f3fst kerfisbundin greining \u00e1 \u00f6llum \u00fe\u00e1ttum \u00ed umhverfi Brimborgar \u00e1ri\u00f0 2000. Ge\u00f0slag Brimborgar og s\u00e1l skipulagsins…<\/p>\n