{"id":95,"date":"2014-01-15T11:32:53","date_gmt":"2014-01-15T11:32:53","guid":{"rendered":"https:\/\/workspace.cohnwolfe.is\/index.php\/2014\/01\/15\/cohn-wolfe-gengur-i-gagnabandalagidh\/"},"modified":"2014-01-15T11:32:53","modified_gmt":"2014-01-15T11:32:53","slug":"cohn-wolfe-gengur-i-gagnabandalagidh","status":"publish","type":"post","link":"https:\/\/workspace.cohnwolfe.is\/index.php\/2014\/01\/15\/cohn-wolfe-gengur-i-gagnabandalagidh\/","title":{"rendered":"Cohn & Wolfe gengur \u00ed Gagnabandalagi\u00f0"},"content":{"rendered":"

Greining, mi\u00f0lun og t\u00falkun gagna og uppl\u00fdsinga er mikilv\u00e6gur \u00fe\u00e1ttur \u00ed \u00fev\u00ed hvernig Cohn & Wolfe stundar n\u00fat\u00edma almannatengsl. Fyrirt\u00e6ki\u00f0 hefur styrkst enn frekar \u00e1 \u00fev\u00ed svi\u00f0i.<\/h4>\n

<\/p>\n

\u00a0<\/h4>\n

Gagnabandalagi\u00f0 (The Data Alliance)<\/a> er starfr\u00e6kt innan WPP<\/a> samsteypunnar. Tilgangur \u00feess er a\u00f0 halda utanum, sty\u00f0ja og styrkja gagnadrifna starfsemi fyrirt\u00e6kja innan WPP<\/a>.<\/p>\n

Bandalagi\u00f0 var stofna\u00f0 af fyrirt\u00e6kjunum GroupM<\/a>, Kantar<\/a>, WPP Digital og KBM Group<\/a> \u00e1ri\u00f0 2011. Allt eru \u00feetta fyrirt\u00e6ki sem s\u00e9rh\u00e6f\u00f0 eru \u00ed ranns\u00f3knum og r\u00e1\u00f0gj\u00f6f.<\/p>\n

N\u00fa hefur Cohn & Wolfe \u00e1samt JWT<\/a> gengi\u00f0 \u00ed Gagnabandalagi\u00f0. G\u00f6gn fr\u00e1 BrandZ<\/a> og Brand Asset Valuator<\/a> hafa n\u00fdst vel vi\u00f0 r\u00e1\u00f0gj\u00f6f og ranns\u00f3knir. \u00deetta mun veita enn meiri afli inn\u00ed \u00feann \u00fe\u00e1tt starfseminnar.<\/p>\n

\u00cdtarlegar uppl\u00fdsingar og kortlagning bygg\u00f0 \u00e1 \u00e1rei\u00f0anlegum g\u00f6gnum \u00e1samt sk\u00fdrum verkferlum og a\u00f0fer\u00f0afr\u00e6\u00f0i veitir Cohn & Wolfe forskot sem f\u00e1 fyrirt\u00e6ki \u00ed almannatengslum geta keppt vi\u00f0.<\/p>\n

\u00deetta kemur okkur hj\u00e1 Cohn & Wolfe \u00cdslandi a\u00f0 sj\u00e1lfs\u00f6g\u00f0u til g\u00f3\u00f0a og rennir frekari sto\u00f0um undir faglega r\u00e1\u00f0gj\u00f6f okkar \u00ed n\u00fat\u00edma almannatengslum.<\/p>\n","protected":false},"excerpt":{"rendered":"

Greining, mi\u00f0lun og t\u00falkun gagna og uppl\u00fdsinga er mikilv\u00e6gur \u00fe\u00e1ttur \u00ed \u00fev\u00ed hvernig Cohn & Wolfe stundar n\u00fat\u00edma almannatengsl. Fyrirt\u00e6ki\u00f0 hefur styrkst enn frekar \u00e1 \u00fev\u00ed svi\u00f0i.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[],"_links":{"self":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts\/95"}],"collection":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/comments?post=95"}],"version-history":[{"count":0,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts\/95\/revisions"}],"wp:attachment":[{"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/media?parent=95"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/categories?post=95"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/workspace.cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/tags?post=95"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}